Vancouver social media management platform Hootsuite is one of 40 partners to be integrated into Instagram’s Business Partners program, designed “to make it easier for advertisers of any size to find the best-in-class technology partners they need to get great results on our platform.”
Instagram is already pointing to early success from the launch of its Business Partners program, with dramatically improved results for a House of Blues campaign in August and a campaign for European eyewear eCommerce business Hawkers International.
“Advertisers are clamoring to unlock the power of Instagram’s massive and influential platform,” says Instagram partner Tongal’s president, co-founder and CEO James DeJulio. “Our clients are already seeing outsized returns by combining the work of Tongal’s community of independent filmmakers with Instagram’s ad platform.”
While all of the companies selected for Instagram’s Partners program were chosen based on their strengths in three eMarketing specialties, including ad-tech, community management and content marketing, Hootsuite does bring some unique qualities for businesses hoping to leverage new markets through Instagram.
“We’re excited to have been selected as an initial member of the Instagram Partner Program,” says Hootsuite vice president of strategic alliances Patience Yi. “Instagram via Hootsuite has made it easier for our customers to be more efficient community managers as they engage their audience with rich visual content.”
More than 800 of the Fortune 1000 use Hootsuite, as do more than 10 million people globally.
The integration of that user base with Instagram’s 400 million users opens up a new playing field in the content marketing arena.
Hootsuite allows marketers to schedule Instagram posts, effectively monitor customer engagement, manage multiple Instagram accounts across teams, and schedule posts to multiple social media accounts through a single dashboard.
With a variety of partners already integrated into Instagram’s platform, the social media giant hopes to tap new marketing opportunities as divergent as mobile gaming apps and in-store holiday foot traffic.
Seeing as Instagram only unveiled its first steps into advertising in November 2013, the platform has been swift to capitalize on its dominant status.