Vancouver social media management platform Hootsuite has announced video integration with the Big Four social media platforms, YouTube, Facebook, Twitter and Instagram.
The appeal of video integration into the Hootsuite social media management platform is obvious for marketers, making scheduling, approval and publishing across various platforms easier through a single dashboard, whether through desktop or Hootsuite’s Android and Apple apps.
“Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organizations as they evolve their digital transformation strategies,” said Hootsuite CEO Ryan Holmes. “These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience.”
Citing the fact that, according to eMarketer, US adult users now consume a total of 76 minutes of online video every day, not to mention that Facebook doubled its daily video views in 2015 to eight billion, Hootsuite is responding to the fact that video is an increasingly important weapon for marketers in their war for attention.
Tweets that contain video garner more that twice the number of re-tweets as regular tweets, according to Twitter.
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Cisco predicts that by 2020, one million minutes of video will be shared online every second and that 80% of all traffic will be video-related.
“Video is a key element of our content marketing and social media strategy, as audiences now expect compelling, near-real-time visual content,” says Monster director of digital communication and social media Patrick Gillooly. “At Monster, we have recently invested in growing our video capabilities, as we know it is where our employer and job-seeker audiences are active. The video integration with Hootsuite gives us the ability to efficiently manage the video workflow, easily engage with our audience, monitor and quickly respond to comments on YouTube, and find other great video content to grow our fans and followers.”
Aside from the ease of publishing video, marketers will also value the capacity to optimize a video’s impact and reach using analytics that allow them to monitor not only the performance of their own videos, but also that of their competition, while keeping an eye on related industry trends.
On May 3, Hootsuite will be hosting a tutorial webinar, with participation from Monster, called “Video Goes Social: Why video marketing matters—and how to do it right”.