Men, are you so dumb you can’t work a dishwasher? So immature that your life revolves around sports and Doritos? The trend isn’t new, but television and advertising portrayals of men as clueless lunkheads seem to be the gift that keeps on giving —and it must, otherwise product hawkers would be taking a different […]
Industrial Alliance slashes target on Aimia as Air Canada splits with Aeroplan
Air Canada’s decision to split with Aeroplan is a bombshell that could shake the foundation of Aimia (TSX:AIM), says Industrial Alliance analyst Neil Lindsell. Yesterday, Air Canada announced it would launch its own loyalty program in 2020. The company said it would work closely with Aimia with the “objective of providing consistent service for Aeroplan […]
There’s still big upside in AcuityAds, says Haywood
A strong quarter from AcuityAds (TSXV:AT) is keeping Haywood Securities analyst Pardeep Sangha bullish on the stock. Yesterday, AcuityAds reported its Q1, 2017 results. The company lost $1.24-million on revenue of $11.52-million, a topline that was up 122 per cent over the same period last year. “We are delighted with both the revenue increase and […]
How it all went wrong: UBC prof breaks down Pepsi’s Kendall Jenner ad
The reaction to Pepsi’s latest ad campaign was pointed and angry, unlike the faux-protest in the commercial itself. As soon as it hit YouTube, the chorus of criticism erupted, calling out the company for its poor judgement and lack of sensitivity. Less than 24 hours later, the ad got yanked and Pepsi blurted out its […]
Justin Trudeau shows up on Quora to welcome software engineers to Canada
Prime Minister Justin Trudeau held a Quora Q&A session on Monday, answering questions both light-hearted and personal but also some with added international significance. For sure, the man claims to have read “just about everything” by Stephen King, but he also believes strongly in Canada’s evolving relationship with Britain and the EU and, significantly, has […]
It’s a great time to be a buyer in ad tech, says AcuityAds CEO
Tal Hayek, CEO of marketing technology company AcuityAds Holdings (TSXV:AT) spoke at the 2017 Cantech Investment Conference in Toronto yesterday, saying AcuityAds is well-positioned in the programmatic advertising industry, a field that still has tremendous growth on its horizon. The $51 billion industry in supplying online ad content has seen 47 per cent growth over […]
Forget owning, Cadillac wants you to subscribe to its cars
Just like Blockbuster and the BlackBerry, car ownership could find itself of the endangered species list. That’s right, if Cadillac is to be believed you will soon be subscribing to vehicles the way you do to Netflix or Spotify. A new service “Book by Cadillac” will being released in early February for New York City […]
Driverless cars could save Canada $26-billion a year, report says
A new transportation report says that widespread use of driverless cars could save Canada as much as $26 billion (USD) a year from reductions in traffic accidents. The report by GPS tracking company Global Positioning Specialists states that Canada’s GDP currently takes a $29 billion hit from traffic accidents, $26 billion of which could eventually […]
Niagara Falls gets spectacular new LED light display
Niagara Falls just got a $4 million facelift in the form of 100 panels of LED lights, providing what onlookers are calling a “sharper, clearer” view of the spectacle. “I like them better – they seem clearer, and the mist doesn’t get in the way,” says Niagara Falls visitor Chris Endres from Buffalo, in conversation […]
Alberta launches ad campaign aimed at preventing stoned driving
Is driving while high as bad as driving drunk? The government of Alberta is rolling out an ad campaign to make it known that driving while stoned is in fact just as bad as driving while drunk, and that the consequences are just as severe. These ads have been appearing on social media platforms and […]
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