A “hero” product.
Simply Better Brands (Simply Better Brands Stock Quote, Chart, News, Analysts, Financials TSXV:SBBC) has one in its Trubar product, which has made a splash at Costco and Walmart and powered sales for SBBC.
Kingsley Ward, Managing Partner at VRG Capital, staked the company and is seeing the benefits of a solid bet today. He attended the 2024 Cantech Letter Investment Conference in Toronto on October 9 and sat down with Amber Mac to talk about the company’s success.
“We are super excited about the entrepreneurial efforts. The founder, Erica Groussman is her name, has driven this business from $1-million to $10-million, to $25-million, and we’re looking at $%0-million dollars of revenue this year coming from this exceptional product line.”
See below for the full interview:
About The Author /
Cantech Letter founder and editor Nick Waddell has lived in five Canadian provinces and is proud of his country's often overlooked contributions to the world of science and technology. Waddell takes a regular shift on the Canadian media circuit, making appearances on CTV, CBC and BNN, and contributing to publications such as Canadian Business and Business Insider.
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