Smokes, let’s go…
They have had misadventures with the late Rita McNeil and a cougar named Steve French, and prophetically warned about the harm to their livelihood that legal weed would have in the 2014 comedy Trailer Park Boys: Don’t Legalize It.
But now Canada’s Trailer Park Boys are on the straight and narrow, teaming up with Moncton-based Licensed Producer OrganiGram (TSX:OGI) to develop a new recreational marijuana brand.
The exclusive, five-year agreement will see OrganiGram and TPB Productions Ltd work together on weed product that is sure to be popular in Sunnyvale Trailer Park and beyond.
“This relationship solidifies one of our strategic building blocks as we plan for the legalization of recreational use in Canada. The team at Trailer Park Boys have an aligned vision to develop a National brand with our assistance and we’re incredibly excited at how the partnership will come to life,” said Ray Gracewood, Chief Commercial Officer at OrganiGram.
The Trailer Park Boys have been a cult favourite in Canada since the mockumentary began airing on Showcase in 2001, but their fame reached an entire new level after the show debuted internationally on Netflix in March of 2014. Today, Ricky, Julian and Bubbles are likely to be found touring the United States, hanging out with Snoop Dogg (who recently inked a similar deal with Canada’s Tweed Marijuana) or appearing on Jimmy Kimmel Live, where they have become regulars.
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Throughout the life of the series, the growing and selling of cannabis has been a recurrent theme, with the hapless Ricky serving as the group’s resident expert. In real life, Mike Clattenburg, Mike Smith, and Robb Wells say they have been looking for a business opportunity to leverage the TPB brand.
“We had been monitoring closely to best understand how we might be able to enter the cannabis space in Canada,” says Louis Thomas, President of Sonic Entertainment Group, which represents TPB Productions Limited. After our initial meeting with the Maritime based executive team at OrganiGram, we all felt strongly that they were the perfect partner and the timing was right to move forward,” said in this transaction.”
OrganiGram, one of the early leaders in Canada’s bustling marijuana sector, has like many stocks in the sector been on a tear, allowing it to raise millions. PI analyst Jason Zandberg says OrganiGram is among the country’s lowest cost producers, in part because of low power and labour costs in New Brunswick. The company is also a certified organic operator, which the analyst thinks will appeal to certain parts of the retail market.
Shares of OrganiGram today closed up 26.6 per cent to $3.33.