Toronto video licensing platform Rumble has made a deal with Studio71, the digital entertainment company and multichannel network of the ProSiebenSat.1 Group, that will bring new content from more than 100 popular YouTube creators to Rumble’s platform, including Epic Meal Time (7 million subscribers), Matthew Santoro (5.4 million subscribers), Kathleen Lights (2.2 million subscribers), and The Dude Sons (2.3 million subscribers).
Studio71 and its creators currently generate 5 billion views per month, up from 1.2 billion monthly a year ago.
Video creators can use Rumble to host, share, monetize and distribute their video content automatically on networks like YouTube, Facebook, Dailymotion and Vimeo without the need for separate uploads on each, and also and also moves across Rumble’s partner network, guided by the company’s proprietary RumbleRank algorithm, which assigns each video a value designed to optimize its distribution.
“Rumble is a creator-centric platform, and our main goal has always been to help video creators increase distribution and monetize their videos,” said Rumble CEO Chris Pavlovski. “This content deal with Studio71 shows that creators want to go beyond the YouTube ecosystem and find additional audiences – and additional revenue streams – for their video content.”
Rumble claims that YouTube creators that bring their audience to Rumble typically earn up to five times more per view, as well as giving them additional ways to monetize views on publisher sites using a customized Rumble video player.
“We work with the world’s best talent at Studio71, and we will continue to partner with leading platforms to distribute premium content to their audiences around the world,” said Adam Boorstin, EVP of Global Digital Distribution, Studio71.
For publishers, partnering with Rumble opens new revenue streams with the embedding of Rumble’s video player on blogs, websites and social channels.
In May, Rumble worked out a licensing agreement with Getty Images, making Rumble the largest supplier of social video to Getty’s platform.
“We’re looking forward to working with Rumble to allow our creators to continue building on the success they have achieved so far,” added Sean Kilbane, Director of Global Digital Distribution, Studio71.
Rumble splits revenue with video creators, amounting to anything between $1 and $20 per 1,000 views, either through YouTube or online publishing sites like MSN, Yahoo, Shaw Media, Sun Media and Bell.
In February, Rumble was ranked #47 on comScore’s top 100 content video ranking, surpassing Buzzfeed by nearly 500,000 viewers, as well as Amazon and Vox Media, and then jumped to #41 in March.
Rumble surpassed BuzzFeed by nearly 500,000 visitors, also outranking Amazon and Vox Media.
In 2015, Rumble paid out over $1 million to the platform’s 17,000 video creators for over 1 billion views across all platforms, 500 million of which were on YouTube, with 85 million video views by 74 million unique visitors to Rumble.com.
Rumble’s platform has generated 9.767 million unique viewers in the United States on mobile and desktop, and now boasts more than 23,000 video creators contributing to over 250 million streams per month.
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