Toronto video licensing platform Rumble appears to be gaining traction, having just announced that it achieved 8,603,000 unique viewers in the United States on mobile and desktop in February 2016, and was ranked #47 on comScore’s top 100 content video ranking for that same month, surpassing Buzzfeed by nearly 500,000 viewers, as well as Amazon and Vox Media.
This is the first ever placement for Rumble on the top 100 list, one of only two Canadian companies to make the comScore ranking, propelled there by Rumble’s unique viewers who watched almost five video each, logging almost 66 million minutes of short form video content.
“Rumble’s growth has been exponential over the past year, so we’re excited to see that recognized in comScore’s rankings,” said Rumble CEO Chris Pavlovski. “We’re focused on building an incredible network using the power of video creators, and it’s clear that the variety in our creators’ content is resonating with a broad audience.”
Top video creators on the Rumble platform include America’s Funniest Home Videos, ViralHog, Cedric the Entertainer and Reuters, which also serves more than 21,000 amateur video makers, media companies and celebrities, all looking to the platform to help distribute and monetize their video content.
Rumble’s internal number indicate more than 300% growth from January to February, a much higher rate of growth than comparable multi-channel networks or traditional media sites.
In 2015, video creators using the platform generated over 74 million views on Rumble.com and a billion views across Rumble’s more than 200 partner sites and platforms, which include Reuters, Yahoo and NBC.
When a creator uploads their video to Rumble.com, it is automatically uploaded to YouTube, Facebook, Dailymotion and Vimeo, and also fans out across Rumble’s partner network, guided by the company’s proprietary RumbleRank algorithm which assigns each video a value designed to optimize its distribution.
Last month, Rumble worked out a licensing agreement with Getty Images, making Rumble the largest supplier of social video to Getty’s platform.
Rumble splits revenue with video creators, amounting to anything between $1 and $20 per 1,000 views, either through YouTube or online publishing sites like MSN, Yahoo, Shaw Media, Sun Media and Bell.
In 2015, Rumble paid out over $1 million to the platform’s 17,000 video creators for over 1 billion views across all platforms, 500 million of which were on YouTube, with 85 million video views by 74 million unique visitors to Rumble.com.
Today, Rumble’s base of video creators has increased to 21,000, who contribute to more than 250 million streams per month.