Vancouver’s Mobify, which helps companies build mobile-friendly eCommerce sites and apps, has raised $10 million, its first round of funding, led by Munich-based Acton Capital Partners.
Mobify counts among its 150 retail clients such companies as Ann Taylor, Beyond the Rack, Crocs, Carnival Cruise Lines, Eddie Bauer, Bosch, Tommy Bahama and Superdry.
Simultaneous to the fundraising announcement, Acton Capital’s Venture Partner Hannes Blum and Influitive’s Mark Organ will be joining Mobify’s board of directors.
“We’re very pleased to announce this investment round as well as acknowledge the enormous expertise Hannes and Mark bring to our board,” said Mobify CEO Igor Faletski. “Our goal is to revolutionize the way people and brands interact using the power of mobile. The new, mobile-first shopper demands excellence online and in-store. With the new financing, Mobify can bring its expertise to new markets where mobile customer engagement can make shopping better and more personal.”
Companies specializing in mobile engagement are experiencing explosive growth, as industry struggles to cope with the transformation of traditional retail and advertising.
Mobify facilitates real-time interaction with mobile customers, using mobile web applications and native apps, push messaging, and location-based marketing.
Last month, Mobify was the only Canadian company listed among 10 mobile commerce platforms “that matter” in research firm Forrester’s “Mobile Commerce And Engagement Platforms, Q1 2016”.
Forrester’s research also claims that sales generated through mobile devices have grown 53% year-over-year and that mobile phones now influence nearly $1 trillion in retail sales.
“Mobify is redefining mobile customer engagement with the industry’s first, mobile-first customer engagement platform fully integrating all of the technologies retailers need to leverage how mobile phones are used today,” said Blum. “Igor and team have built an impressive business so far with no outside funding, and we’re very excited to support Mobify’s aggressive growth plans.”
Blum, ex-president and CEO of AbeBooks, was vice-president of Amazon.com after their acquisition of AbeBooks in 2008.
“Mobify is building the e-commerce marketing automation platform of the future, driven by the engaging power of smart mobile messaging,” said Influitive CEO Mark Organ. “I am thrilled to join Igor on the board, drawing on my experience creating categories in marketing automation at Eloqua and advocate marketing at Influitive, as he and his team build out the next great marketing software category in mobile e-commerce.”
In November, Mobify acquired Chicago-based Dónde, a company whose platform helps marketers serve customized content to consumers using geolocation technology.