Vancouver’s Mobify, which helps companies build mobile-friendly eCommerce sites and apps, has been named as the sole Canadian company in a report called “The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016”, identifying “the 10 most significant vendors” of mobile commerce solutions.
The Forrester report rounds up “The 10 Providers That Matter Most And How They Stack Up”, using a 41-criteria evaluation process.
“We’re very pleased to be named a leader for Mobile Engagement Solutions For Mobile Web,” said Mobify CEO Igor Faletski. “In a fast-paced market where new technology and innovation continue to power growth, we’re excited to be bringing lots of great products to market that help our customers grow faster through superior mobile customer engagement.”
According to a Shop.org and Forrester Research report, smartphone sales have grown 53% year-over-year, accounting for 17% of total sales in 2015.
“As eBusiness professionals align their mobile strategies with the new demands of omnichannel shoppers, they are looking for mobile retail vendors that will simultaneously grow revenues, deliver value within the mobile experience, offer solutions that enhance in-store shopping, and help them stay on the cutting edge of mobile commerce innovation,” the report states.
The report identifies Mobify as one of two vendors that “continued to show a commitment to improving their solutions, and the growth of their client portfolios is a reflection of them staying relevant in this ever-changing, high-demand market.”
The report narrowed the field down to 10 international mobile commerce platforms using four core competencies:
- An obsession for mobile commerce trends and metrics. The best of these vendors do not just build and support mobile technology; they live and breathe mobile commerce — it’s in their DNA. This means they are at the forefront of what works and what doesn’t when it comes to how mobile experiences support conversion metrics.
- A continually evolving, common platform on which they support all of their clients. Unlike traditional agencies, these vendors are not building tailored capabilities for each client. Instead they onboard all of their clients onto a common (often software-as-a-service [SaaS] based) platform.
- They are fast to adopt and bring to market new device capabilities. The best of these vendors are quick to build support for new OS capabilities (e.g., Apple Wallet), new device categories (e.g., 7-inch tablets), and emerging mobile development standards (e.g., HTML5 and responsive design) into their platforms.
- They have a portfolio of prebuilt commerce modules. When working with a mobile commerce solution provider, there should be no need to reinvent the wheel. These vendors have prebuilt tried and tested modules that support both common and less mainstream mobile commerce scenarios.
Among the 10 companies named, Mobify was one of three vendors to achieve “nearly perfect scores in core mobile web capabilities”, and tied for the highest score for in the innovation, customer feedback, and supporting services categories, and was additionally cited for offering web and app push notification along with a mobile location marketing suite as part of its platform.
Mobify’s customer analysis shows that implementing their platform yields an overall average 82% improvement in mobile conversion rates and a 137% increase in revenue when upgrading from proxy or m-dot technologies, which is a transitional solution that sprang up in the early days of mobile site design (m.example.com).