Vancouver’s Mobify, which helps companies build mobile-friendly eCommerce sites and apps, has moved into a new headquarters, relocating from its old Yaletown office to 725 Granville Street, in a new downtown building alongside neighbour tenants Microsoft and Sony Pictures Imageworks.
Mobify worked with project management firm Fusion and design group Dialog to transform the new 20,000-square-foot space into an open plan environment that features shared views and encourages a collaborative environment.
“Mobify has grown to a venture-backed company capturing a leadership position in a multi-billion dollar mobile commerce technology market,” said Mobify CEO Igor Faletski. “Our engineers and designers have built the first unified platform for mobile customer engagement. And we’ve matured from an internal delivery model to a worldwide, partner-led approach in order to scale. We’re excited to have new headquarters to match our business expansion with room to grow.”
Mobify’s old Yaletown headquarters was already pretty special, chosen in the Number 4 position on a list of Glassdoor’s “10 Coolest Offices in Canada”, but this relocation is a near doubling in size, making room for the company’s 140 employees.
Founded in 2007, Mobify raised its first investment round in February, $10 million, led by Munich-based Acton Capital Partners.
Mobify counts among its 150 retail clients companies such as Ann Taylor, Bosch, British Telecom, Burlington Coat Factory, Crocs, Carnival Cruise Lines, Dollar Tree, Eddie Bauer, Lancome, Matalan, Tommy Bahama and Superdry.
Retailers in general have found the process of adapting to e-commerce challenging. Mobify’s platform helps them deliver a unified customer experience across mobile web and apps, engaging customers with push notifications and store drivers.
Much of the challenge for retailers lies in understanding where, how and why customers enter or abandon the purchasing funnel using a mobile device, making it difficult for retailers and brands to lead customers on a path from awareness to conversion.
At least one watcher of the space predicts that mobile commerce sales will grow about 60% during the 2016 holiday shopping season.
According to a recent Mobify Insights Report, product display and listing pages get more visits than a company’s homepage, because shoppers land directly on these pages during 80% of all visits, while 44% of mobile checkouts are abandoned due to key points of friction at login, shipping/billing, and order review.
New technologies like Progressive Mobile can improve page speed by a factor of 2 to 4 by removing unnecessary page components that are required on desktop screens but not on mobile, providing a 1.11% lift in session-based conversion for every 100 millisecond decrease in homepage load speed.
Earlier this year, Mobify announced that it was teaming up with Google, whose PaymentRequest technology will become an integrated part of the Mobify Mobile Customer Engagement Platform.
PaymentRequest was unveiled by Google in May at the Google I/O developer conference, as part of its long-term plan to ultimately eliminate checkout forms from the online shopping process entirely, while also enabling merchants to accept different payment methods and make existing checkout forms less onerous.
In May 2015, Google launched push technology for mobile devices on their Chrome browser for Android, which Mobify with its Web Engagement Messaging already was poised to leverage.
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