After a halt earlier today, shares of Keek (TSXV:KEK) are racing following the announcement of a deal with Facebook.
At Facebook’s global developer conference in San Francisco today, Keek says it will develop an app called Keek for Messenger, which will be part of the Facebook Messenger platform.
“It has been a privilege to work with Facebook’s top-flight team, who were consistently dedicated, supportive and fun to work with. A select group of talent worked hard on this within a short time frame,” said chief product officer Jamie King. “For Keek, this is a terrific opportunity to expand our product offering to broader audiences and to work with a world-class company. Exciting times are ahead from both creative and technical perspectives, along with long-term revenue potential, as Keek already has plans for in-app purchase this year in the core product and will seek to deliver the same with Keek for Messenger.”
Keek, which boasts more than 74-million users for its Vine-like video sharing service, believes its 36 second video format works better for brands that want to connect with a younger demographic.
“Video is the communication tool of today for many, and we expect rapid adoption to continue. It’s exciting to have worked with the Messenger team to help people share with Keek for Messenger,” said CEO Alexandra Cameron. “We look forward to further collaborate and to bring fun new features to Keek for Messenger with upcoming releases to enhance the user experience.”
At press time, shares of Keek were up 161% to $2.30.