We hear the terms most every day. If the market is going up, the bulls are running. If it’s going down, people are feeling “bearish”.
Many of us with a connection to the world of finance have had our picture taken with Arturo Di Modica’s famous “Charging Bull” statue near Wall Street in New York, but when pressed, few could actually name the origins of the terms “bull” and “bear” as they apply to the markets.
First of all, a couple explanations of the origins of the usage that probably aren’t true.
The terms “bear” and “bull” likely do not derive from the way in which each animal attacks its opponents, the bull with an upward motion of its horns, the bear by “pulling down” its victim.
Nor is it likely that they derive from the practices of middlemen in the bearskin trade.
Another theory is that the terms derive from two prominent families; the Bulteels and the Barings. But the banks that bore their names were both founded after the terms had been in popular use for some time.
And it may be getting warmer, but it probably doesn’t refer to the this rhyme from Alexander Pope, which was written in 1720.
Come fill the South Sea goblet full; The gods shall of our stock take care: Europa pleased accepts the bull, And Jove with joy puts off the bear.
The most plausible explanation is that the terms bull and bear actually date back to the London Stock Exchange of the 1600’s. The primitive version of the modern data centres consisted of a bulletin board on which traders could post offers to buy stock. When offers were abundant, the board was full of bulletins, or “bulls”. When offers were scarce, the exchange was “bare” of offers. The terms evolved into Bull, for bulletin, and Bear, for bare, or devoid of buy orders.