John O\u2019ConnellAdvertising has always been Facebook\u2019s (Facebook Stock Quote, Chart, News NASDAQ:FB) real focus but now that the company is branching into e-commerce, the growth possibilities are huge, says portfolio manager John O\u2019Connell, who recently named Facebook one of his Top Picks for the next 12 months. It was back in the spring when everyone was in lockdown mode that Facebook made the announcement that it\u2019d be shelling out $5.7-billion for just a ten per cent stake in India\u2019s largest mobile operator Jio Platforms, whose Reliance Jio mobile network has over 388 million users. Facebook\u2019s investment signaled its desire to get in on the fast-growing internet user base in the world\u2019s second largest country by population. \u201cIndia is a special place for us,\u201d said Facebook CEO Mark Zuckerberg in an April video. \u201cIt\u2019s home to the largest communities around the world on Facebook and WhatsApp and there are a lot of talented entrepreneurs. It\u2019s also in the middle of a major digital transformation that\u2019s being led by organizations like Jio.\u201d \u201cIt\u2019s even more important now than ever that people have the tools to connect with each other and that businesses can find ways to operate online and this is something that we think that we can help with, which is why we are proud to be partnering with Jio,\u201d Zuckerberg said. The importance of emerging markets like India to the big tech companies was underlined a few months later when Google also paid $4.5 billion for a stake in Jio, which has already spent billions in building out its digital infrastructure across India. And with about a half a billion people still not online, the Indian marketplace is still in its early days. All that potential should be forefront to investors interested in Facebook, argued O\u2019Connell, president and CEO of Davis Rea. \u201cThe Jio division is the largest cell phone operator in India now and they\u2019re also doing projects in Brazil. They\u2019re moving full on into e-commerce in India and it\u2019s a huge opportunity,\u201d said O\u2019Connell, speaking on BNN Bloomberg on Wednesday. \u201cJio is the number one cell phone provider. They've made it very affordable and accessible for all Indians. \u201c \u201cThere are about 450 million cell phone subscribers in India alone and that number only counts for about half of the population, so we really do believe that the relationship between Jio and Facebook could really drive meaningful further revenue growth in the future,\u201d O\u2019Connell said, \u201cFacebook is increasingly merging all those different apps WhatsApp, Instagram, Facebook, and Messenger and it\u2019s going to be a very, very powerful movement e-commerce.\u201d Facebook\u2019s share price has been on a slide through the month of September with the rest of the tech sector, but the stock remains up 22 per cent for the year. O\u2019Connell said Facebook will apply to e-commerce its well-demonstrated skills at raking in advertising dollars and the stock should respond appropriately. \u201cFacebook is going to collect more of that revenue, that toll, that they\u2019ve been so good at taking from the advertising perspective. They know so much about consumers. They\u2019re going to continue to provide attractive media for businesses to approach consumers and for businesses to use Facebook as a platform for selling products and services,\u201d O\u2019Connell said. \u201cI think it's a great long term investment,\u201d he said.