You can\u2019t keep a good stock down. That\u2019s the call on entertainment giant Disney (Walt Disney Stock Quote, Charts, News, Analysts, Financials NYSE:DIS) which has been flat for 2021 but should be a good long-term hold, according to Bruce Murray of the Murray Wealth Group. \u201cDisney is classic growth stock,\u201d said Murray, speaking on BNN Bloomberg on Monday. \u201cThe Disney brand is incredible, ESPN has pretty good control of American sports, and these are not going away.\u201d \u201cOn Disney, the price is reasonable and although we do not own it I believe that it's a company you can buy and hold for the long term and feel quite secure,\u201d Murray said. Disney was a strong performer over the back end of 2020, enough to give the stock a return of 25 per cent for the year. But the story has been different in 2021, where apart from an early run has been looking range-bound for quite some time now. Currently, DIS is exactly even, year-to-date. At the same time, the company seems to be rolling along just fine as the economy picks up and Disney\u2019s entertainment options \u2014 its theme parks, movie franchises, sports and streaming service \u2014 become once again the go-to option for families. The company\u2019s Parks, Experiences and Products segment showed strength in the latest earnings report where revenue was up 308 per cent year-over-year (no surprise there, as parks were shut down this time a year ago) to $4.3 billion for Disney\u2019s fiscal third quarter 2021, delivered in mid-August. (All figures in US dollars.) But both the Parks, Experiences and Products segment along with Disney Media and Entertainment Distribution still have a bit of catching up to do, with the company noting that disruptions to key live sports events and film and television production continue to impact the company\u2019s bottom line. Complying with government regulations and safety measures along will cost the company $1 billion in fiscal 2021, Disney said. \u201cTheme parks and resorts resumed operations, generally at reduced capacity, at various points since May 2020 through June 2021 and we have commenced an ongoing return of cruise ship sailings and guided tours,\u201d Disney said in an August 12 press release.\u00a0 \u201cIn addition, we have delayed, or in some cases, shortened or canceled, theatrical releases, and stage play performances were suspended beginning in March 2020 with limited stage play operations resuming in the first quarter of fiscal 2021. Theaters have been subject to capacity limitations and shifting government mandates or guidance regarding COVID-19 restrictions,\u201d Disney said. On Disney\u2019s streaming service Disney+, it\u2019s now almost two years old and has firmly encamped itself among the growing list of SVOD players like Netflix, Amazon Prime, Disney\u2019s own Hulu and HBO Max.\u00a0 But Murray says the Disney brand and its status as a rite of passage for kids isn\u2019t going anywhere. \u201cThere are lots of entertainment options but Disney+ is very specialized, with the focus on children and young people's movies, and I believe that when families are in that part of their life cycle Disney will be a must have,\u201d Murray said.\u00a0 \u201cAll the retired people probably won't have Disney (unless the grandkids are coming over) but I think that's the key,\u201d he said. \u201cWith Netflix and the other streaming services, they're all out there and they're all good there\u2019s room for a lot of these names, and many, many households out there have two or three streaming services all the time, Murray said. \u201cI know there's some switching going on when feel that they\u2019ve exhausted the current portfolio of movies at one place, but I think Disney is going to remain among the leaders in that field for quite a long time.\u201d In total, Disney\u2019s fiscal third quarter featured revenue up 45 per cent year-over-year to $17.02 billion and earnings of $0.80 per share compared to just $0.08 per share a year ago. Both the top and bottom were beats, with the analyst consensus at $16.76 billion and $0.55 per share, respectively. On Disney\u2019s subscription services, the quarter showed 116.0 million for Disney+ (compared to 103.6 million for the previous quarter), 14.9 million for ESPN+ and 42.8 million for Hulu.\u00a0 \u201cWe ended the third quarter in a strong position, and are pleased with the Company\u2019s trajectory as we grow our businesses amidst the ongoing challenges of the pandemic,\u201d said Disney CEO Bob Chapek in the quarterly press release. \u201cWe continue to introduce exciting new experiences at our parks and resorts worldwide, along with new guest-centric services, and our direct-to-consumer business is performing very well, with a total of nearly 174 million subscriptions across Disney+, ESPN+ and Hulu at the end of the quarter, and a host of new content coming to the platforms,\u201d he said.