Toronto visual content marketing company CrowdRiff has announced a partnership with Google Vision, to create what they’re calling the world’s smartest end-to-end visual content platform.
The resulting Visual Influence Platform allows users to organize a mass quantity of images powered by the same artificial intelligence behind Google Photos, making images searchable from any location in a matter of seconds after uploading them.
“For years, CrowdRiff has revolutionized the way companies discover, secure rights to, and utilize user-generated photos and videos,” says CrowdRiff CEO Dan Holowack. “Now, we’re thrilled to align with Google Vision to create the world’s smartest end-to-end platform that keeps all visual assets in one place, and helps clients around the world unleash their highest visual influence potential.”
Google Vision’s image recognition and classification features detect and label objects, words and landmarks in images, tagging them with appropriate category metadata, such as flowers, food, animals, buildings or mountains.
CrowdRiff’s existing visual asset engine finds, categorizes, and manages brands’ rights to user-shared photos shared on social platforms.
Citing the fact that visual content is 40 times more likely to be shared on social media, and receive 94% more views, than content without an image attached, the Visual Influence Platform has been designed for marketers, to help them maximize the impact of both professional and user-generated photos in their campaigns or through their web presence.
Most marketers manage visual assets for their team in an ad hoc way, scattered across folders, shared drives, Dropbox, or on mobile devices, basically the equivalent of keeping photos in a shoebox.
Only 27% of marketers bother developing a coherent process for saving, organizing and managing visual content.
CrowdRiff takes a company’s entire visual library, uploads it in one place that can be accessed from any location by anyone on the team, and automatically tags the content and sorts out rights management.
Up until now focusing on travel, tourism and hospitality brands, CrowdRiff has been developing technology to allow users to optimize visual and social marketing experiences across digital channels.
Their customers include Colorado Tourism, Travel Portland, Explore British Columbia, Azamara Cruises, Hotel Pennsylvania New York and the Royal Ontario Museum.
With this new platform, CrowdRiff is widening its target to include “any industry that values visual communication”, such as travel, fashion, sports, entertainment, or marketing/PR agencies.
In March, CrowdRiff closed a $2 U.S. million seed funding round from BDC Capital, Gibraltar Ventures, High Alpha Capital and Foundation Capital.