Waterloo video marketing platform developer Vidyard has unveiled Vidyard Live, a way for marketers and organizations to livestream conferences, events or product launches, bringing the immediacy of Meerkat or Periscope to an enterprise level.
Aside from being useful for marketing purposes, Vidyard Live can also be used for internal company communications, like employee training and broadcasting executive communications across the organization.
“We’ve always believed that video is the next best thing to being there in person, and that makes it a powerful sales and marketing tool in an age when your potential customer could be thousands of miles away,” said Vidyard CEO and co-founder Michael Litt. “We continue to innovate and execute on our vision to help businesses engage with their audiences and generate more revenue through the use of online video.”
Vidyard Live also allows marketers to capture real-time engagement metrics relating to who’s watching and for how long, identifying both external and internal livestream viewers, and tracking their engagement through the Vidyard Analytics Centre with the possibility of integration with marketing automation and CRM platforms like Oracle Eloqua, Marketo, Act-On and Salesforce.com.
Embeddable in an HTML5-friendly environment, like a landing page or Salesforce user community, a live video is immediately converted into an on-demand video asset available in the same embedded player window, with no need to re-embed or upload the video.
Engagement with a video can be recorded and fed into a marketer’s CRM database, allowing marketers to follow up on leads or gather feedback on the video’s impact.
“Live streaming is a great way to engage with remote audiences, but you can’t know if you were successful or re-engage with those viewers unless you know who they are,” said Litt. “We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect. But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”
Vidyard will be hosting a webinar on December 1 to demonstrate how to use Vidyard Live.