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BlackBerry says Reddit users love the new PRIV

BlackBerry

BlackBerry If you had any doubts as to the power of social bookmarking megasite Reddit, they may be put to rest by the recent actions of BlackBerry.

The Canadian device maker that soon may no longer make devices at all took to its own blog Friday to tout the love its recently released PRIV is getting from Redditors.

“It’s not just major outlets who are giving the PRIV their love,” said BlackBerry’s Nicholas C. Green. “People who’ve spent a bit of time with the device are taking to the web in droves to let everyone know what they think. reddit’s no exception – see for yourself.”

Blackberry then listed a series of reviews cherry-picked from Reddit, including this one from user “bestaimee”:

“Got mine last week and it’s awesome; I am very happy with mine. Through DTEK I learned my Yahoo Mail app accessed information from my phone over 1,700 times within the 2 days I had it on my phone, including access to my photos and texts (I did not send/receive any e-mails during that time). Very eye opening! The functionality of Android and the privacy features of Blackberry makes this the best cell phone on the market. (My two cents)”

Another review, from user “aurizon” praised BlackBerry’s famous physical keyboard.

“A friend of mine bought one, and he likes the way he can type. He is in his 60’s and make too many errors on a touchscreen. He likes the clicky clicky. I tried it and it seems good, but I have a few years to go on my nexus contract to change in midstream. In ~~2 years I will assess things and if the Priv has endured, I might buy it.”

Of course, it’s easy to find negative reviews of the PRIV on Reddit, too, like this one from user “datarover”:

“Don’t buy it if you want a keyboard that is like the old BlackBerry’s…because it’s a small cramped keyboard. Don’t buy it if you want good build quality because its been shopping (sic) with build issues.”

Or this critique from “TygerRyder”:

“I’ve got some serious build problems with mine. “Sym” key doesn’t click, like it’s completely jammed, but does work if press it hard enough. Screen clicks when you tap it — especially when the keyboard is open. And not only does my back creak, but if you press on the left hand side of it (when looking at the display), the left side of the chassis pops away from the keyboard.”

Reddit’s hip, young audience is one that brands crave. In its early days after launching in 2005, Reddit seemed destined to play second fiddle to then reigning social bookmarking site Digg. But Reddit began to take off after Digg made a series of changes its readership didn’t like, including what many suspected was editorial decisions that overrided the site’s democratic voting system for posts. Today, Reddit, which calls itself “The Front Page of the Internet” boasts 7.86-billion page views from 202-million monthly unique visitors.

The PRIV, BlackBerry’s first phone to use another company’s operating system, features a slide-out physical keyboard and a virtual keyboard with the company’s “flick-to-type” feature, a screen that is curved on both sides, the BlackBerry Hub and a battery the company describes as “colossal” and claims can handle 22.5 hours of “mixed use”. BlackBerry says the camera, which is made by Schneider-Kreuznach® is much better and also adds 4K video recording at 30 frames-per-second. This device runs on Android 5.1.1, also known as “Lollipop”.

The PRIV, which was released earlier this month, has actually garnered mixed reviews from the press.

The Verge’s Dieter Bohn said the device’s high price, slow performance, and software bugs overshadowed some of its better features, including a great keyboard and improved camera.

“This is (currently) not a very good phone,” wrote reviewer Mark Walton for Ars Technicha.

While praising the PRIV’s sharp display, its speaker, and “rather handsome looks, Walton said the device just doesn’t do enough to distinguish itself at its price point.

“As cheap smartphones get good, and good smartphones get cheap, anyone launching a device at the top end of the market needs to do something special to warrant the price,” he said. “That’s especially true for the Priv, which bears the weight of expectation of a million Blackberry fanboys and an increasingly agitated group of shareholders. Unfortunately for Blackberry, I don’t think the Priv is the saviour it so desperately needs.”

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About The Author /

Nick Waddell
Cantech Letter founder and editor Nick Waddell has lived in five Canadian provinces and is proud of his country's often overlooked contributions to the world of science and technology. Waddell takes a regular shift on the Canadian media circuit, making appearances on CTV, CBC and BNN, and contributing to publications such as Canadian Business and Business Insider.

Comment

  1. There is no problem.
    Blackberry sold out of the initial batch of Privs.
    Also, the price is well within the range of other top Android devices with similar hardware.
    The big difference with the Priv is you also get security, which Android has been without for far too long!
    And a PKB

  2. ALl these lil knick naks will get solved in the next update. This is the 1st Android so you should expect problems.

  3. When they only stock two per store it isn’t hard to run out. They learned after the billion dollar write off of unsold Z10s not to stock up on launch. The Passport was backlogged too but it didn’t even break 500k.

  4. Do you have proof of any of your numbers Karly or is that speculation? I follow BlackBerry very closely, and to my knowledge, they’ve never disclosed the number of devices sold per model. As well, you know about the number of devices per store for each carrier? Again, proof? My local Telus store in Hamilton, Ontario, Canada actually said they have 40 devices per shipment, and 6 days after launch they were almost sold out of their third shipment. Not amazing numbers mind you, but that was a month ago almost, and he said there has been a lot of interest shown. Now I do realize I don’t have proof of his numbers, but this same store tried to sell me an iPhone or android back in the day when I walked in to buy my passport specifically, so his enthusiasm was well noted.

  5. I was just repeating what Blaze said on BBRYFLOW. I think the head of Crackberry knows what he is talking about.

  6. And of course EVERY new phone launched receives overwhelming positive reviews and NONE are negative. Just look at the iPhone 6 which could be bent in half. Give me a break Cantech – along with The Verge and BGR you would think you were on Apple’s payroll (and maybe you are) :):)

  7. Bberry using anroid.. 100% will buy. I am not an apple kid though, going to wait until my contract expires. I don’t buy the I5, I5S, I5ss, I6, I6s,I6sripoff, I6SIcan’tbelieveyouboughtthis wejustchangedthecolour

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