How will Plug Power deal with the “Big Beautiful Bill”?

Nick Waddell · Founder of Cantech Letter
July 11, 2025 at 10:05am ADT 2 min read
Last updated on July 11, 2025 at 10:05am ADT

The so-called “Big Beautiful Bill” may not be beautiful for some, but it might not be the worst thing for Plug Power (Plug Power Stock Quote, Chart, News, Analysts, Financials NASDAQ:PLUG).

Roth analyst Craig Irwin said a recent update from the company revealed some surprisingly positive aspects.

“Plug hosted an update call to discuss policy details from BBB, specifically to underline how Section 48E details were a positive surprise,” Irwin wrote in a July 8th update on the company. “Updated 48E terms allow a full 30% ITC for qualified FC property that starts construction between 2026 and 2032, and does this without any zero-emission requirements or restrictions on foreign components, presenting a clean and workable credit while competing technologies face more stringent requirements. We are cautiously optimistic that this could help support a positive inflection in FC forklift demand in 2025.”

The analyst reiterated his “Buy” rating and price target of $3.50 on PLUG. He thinks the company will post and EBITDA loss$350.0-million on revenue of $700.0-million in fiscal 2025.

“We maintain our $3.50 target using a 5x multiple on ’25E revenue of $700m. We see a 5x P/sales multiple as fair given the successful generation of Green Hydrogen PTC in Georgia and improving visibility on 2H25 gross margin gains,” Irwin added.

Author photo

Nick Waddell

Founder of Cantech Letter

Cantech Letter founder and editor Nick Waddell has lived in five Canadian provinces and is proud of his country's often overlooked contributions to the world of science and technology. Waddell takes a regular shift on the Canadian media circuit, making appearances on CTV, CBC and BNN, and contributing to publications such as Canadian Business and Business Insider.

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