Following the development of the NHL.com website’s new Stats homepage, SAP has again collaborated with the NHL in developing the Bracket Challenge, which will encourage fans to make their playoff picks with the help of advanced analytics, just in time for the playoffs.
As opposed to impromptu bracket picks or informal office pool predictions, SAP’s Match-up Analysis Insights will allow fans access to the kind of advanced statistical metrics that tend to pick winners, as opposed to random guessing, or gut feelings, or declaring hunches based on whimsical factors like jersey colour or mullet size.
Powered by SAP’s HANA Enterprise Cloud service, the Bracket Challenge will examine each series based on a predictive model that incorporates 37 variables, including road record, goals against per game, penalty kill percentage, points percentage, and shot attempts percentage behind.
Speaking with SAP Senior Research Scientist Eric Blabac, Cantech Letter asked how the Bracket Challenge expands on SAP’s already existing Stats collaboration with the NHL and what technical factors go into shaping an analytical approach to predicting hockey outcomes.
“What we’ve actually developed is statistical models based on historical playoff data and really understanding which factors help a team win a playoff game,” said Blabac. “We went back four or five years, to the event-level data, and found 37 factors that play into which team is going to win a playoff game. Using these 37 factors, we then take all the games, predict each game, and then predict the rest of the bracket, as well. These are legitimately quantified odds that we’re putting on the site.”
Fans posting about their bracket picks on social media are encouraged to use the #NHLBracketChallenge hashtag.
“SAP is providing fans with extensive analytical resources and new stats at NHL.com to help fans fill out their brackets while Samsung is offering innovative, new to market products for the winning entries,” said NHL Vice President Product Development and Social Media, John Pacino. “Without question, the Bracket Challenge has proven to be an effective way to increase engagement among avid fans and to connect with a wider audience of hockey fans.”
In addition to competing against friends and colleagues, fans can test their predictive mettle against the “Famous Hockey Fans” group which includes actors Michael J. Fox, Jon Hamm and Taylor Kitsch, as well as actress Alyssa Milano. Last year, Milano was crowned champion of the “Famous Fans League,” correctly guessing that the Los Angeles Kings would win the Cup, a feat accomplished by fewer than 1% of all entries worldwide. Alyssa Milano, hockey savant. Who knew?
As of now, fans can register at NHL.com/Brackets to predict outcomes and challenge their friends for prediction supremacy bragging rights. On April 15, the brackets will be set and the actual playoffs will begin, at which point fans can check their own prediction accuracy, or lack thereof, against the actual outcome of games played.
— NHL (@NHL) April 8, 2015