YANGAROO (TSXV:YOO) has a clear opportunity to to establish itself as a top supplier in the digital advertising distribution business, says Global Maxfin Capital’s Joseph MacKay.
On Monday, MacKay launched coverage of YANGAROO with a STRONG BUY rating and $0.60 one-year target.
Mackay says consolidation in the digital advertising space has created a window that the company is already taking advantage of. The TV business of the largest peer in YANGAROO’s space, Digital Generation, was recently acquired by a private company called Extreme Reach. YANGAROO, he notes, has responded by establishing a New York City office, increasing marketing and establishing relationships with large media buyers.
MacKay says he believes that YANGAROO will grow its revenue considerably; by 84% to $6.4-million in fiscal 2014 and another 36% to $8.7-milion in 2015. He also believes the company will be EBITDA positive for the first time ever in the first quarter of 2014.
Founded in 1999, Toronto-based YANGAROO has built a cloud-based Digital Media Distribution System technology that allows ad agencies and broadcasters to upload content that is secured, encrypted and watermarked. The material is then directed to radio, TV or physical or web-based publications. The company’s clients include Burger King, Lumosity, and The Grammy Awards.
Mackay says the business of digital television distribution is very fragmented and advertising campaigns can be complex, creating an opportunity for a third party player such as YANGAROO. The company, he notes, estimates that the size of its addressable market for the television ad distribution business in North America alone is worth about $350-million.
At press time, shares of YANGAROO were even at $0.39.