The venerable old institution meets the realities of the modern marketplace.
Bell and RDS this morning announced a new new “docu-reality” series called 24CH, which will follow the beloved Club de Hockey for the entire shortened NHL season that is 2013.
The series will have access to the Habs locker room, which it says is a first.
“This initiative was made possible thanks to Bell’s state-of-the-art technology and its many platforms, as well as RDS’s know-how and expertise when it comes to TV production,” says Canadians EVP and COO Kevin Gilmore. “Our entire organisation, and more specifically our players, welcome this unique opportunity to share their everyday life with our fans. For the first time in team history, Canadiens’ fans will go behind the scenes with their favourite hockey team. We believe this experience will further enhance the interest of our fans as they will literally be a part of the team”.
Bell will make a game highlight clip available to its subscribers before they are released to the general public through the Montreal Canadians app.
RDS President and GM had the kind of “bleu, blanc et rouge” enthusiasm for the project reserved for the protagonist of CBC’s famed “The Sweater” documentary:
“We have been partners with the Canadiens for many years and creating this project is a dream come true for us and the fans,” he said. “This is a special moment in RDS history, and our team is definitely going to produce a docu-reality series as never seen before on French sports television.”