The stock arrived last fall with a lot of promise but so far BBTV (BBTV Stock Quote, Chart, News, Analysts, Financials TSX:BBTV) hasn\u2019t delivered for investors. But investors would be missing out if they skipped over this name, says portfolio manager Bruce Campbell, who thinks BBTV has a lot of potential in the media tech space. \u201cThis really flies under the radar,\u201d says Campbell, president of StoneCastle Investment Management, who spoke on BNN Bloomberg on Thursday. \u201cWhat they do is they help influencers with video adoption online, and that can be anyone from the NFL to someone who\u2019s streaming on YouTube of them playing Fortnite. BBTV helps them get more viewers, which means obviously more revenue.\u201d \u201cThe NBA is was one of their clients right now and they continue to ramp up,\u201d he said. \u201cThey\u2019ve been growing at about 60 per cent per year on the top line, and they\u2019re adjusted EBITDA-positive as well.\u201d Founded in 2005 as BroadbandTV, BBTV uses audio and video recognition to allow companies and brands to monetize their online content, with its end-to-end content management services and multi-channel network growing by leaps and bounds over the years. BBTV hit 473 billion annual views last year and in now number one across all media companies in terms of total monthly watch-time, announcing in January 51.8 billion minutes per month, which puts it well ahead of VEVO at 29.5 billion, WarnerMedia at 24.8 billion and Disney at 24.2 billion. Recently, BBTV said its stable of retained influencers and content creators generated 204 million in total monthly views. BBTV had its IPO this past October, where the company\u2019s share offering at $16.00 brought gross proceeds of $172.4 million, which the company used to buy out BroadbandTV shareholder RTL and retake full control of the business. From that start, however, BBTV\u2019s share price has been underwater and currently trades in the $10-$11 range, which could make for a buying opportunity, says Campbell, who thinks its trajectory could be similar to another fairly recent tech IPO, Lightspeed POS (Lightspeed POS Stock Quote, Chart, News, Analysts, Financials TSX:LSPD), whose share price has more than tripled over its two years as a public company. \u201cBBTV just went public last year, and we really like it. We sort of equate it to what can happen with Lightspeed,\u201d Campbell said. \u201cIf you want to see what this stock could potentially be worth, in their investor presentation BBTV has a comparable page, and you compare them to a lot of the companies that are out there that trade in their space,\u201d Campbell said. \u201cThey think that they could be somewhere in the $47-$50 range based on what some of their peers are doing.\u201d \u201cCheck them out and do your due diligence, but it\u2019s one that we like,\u201d Campbell said. Earlier this month, BBTV reported its fourth quarter and full year 2020 financial results, which featured revenue up 40 per cent year-over-year to $150.8 million and adjusted EBITDA of $1.0 million compared to $0.7 million a year earlier. For the 2020 year, the company posted revenue of $459.0 million, up 23 per cent from the previous year, with an overall EBITDA loss of $2.6 million compared to a gain of $1.0 million in 2019. \u201cDespite the market disruption caused by COVID-19 pandemic earlier in the year, we were able to expand views on our platform and improve our ,\u201d said CEO and Chairperson Shahrzad Rafati in a March 4 press release. \u201cFollowing the initial industry-wide slowdown caused by the pandemic, BBTV\u2019s growth trajectories accelerated well through the year,\u201d Rafati said. \u201cIt is a testament to the strength of our platform to monetize content for influencers, and the dedication and skills of our team to deliver 40-per-cent revenue growth this quarter. We exceeded our expectations on all of our core KPIs this quarter including growth in revenue, views, and revenue per thousand views.\u201d Earlier this year, BBTV renewed its deal with the NBA, expanding the joint commercial partnership called NBA Playmakers which will include BBTV\u2019s content management Plus Solutions including Direct Ad Sales. The company also announced in January an expansion of its content management services to social media platforms Instagram and TikTok, giving creators wider control over their content. Commenting on BBTV\u2019s fourth quarter, Scotiabank analyst said the results were slightly ahead of expectations, with the company\u2019s growth strategy on track to deliver higher gross margin as well as valuation. Fan noted that BBTV aims to double its sales reps by the end of the second quarter as the company invests in opex to grow the business. \u201cAfter declining through 2020, gross margin should now stabilize as penetration pricing strategy is mostly behind BBTV,\u201d Fan said in a March 5 report. Fan maintained his \u201cSector Outperform\u201d rating for BBTV with a 12-month target price of $19.00, which at the time of publication represented a projected return of 81 per cent. Disclosure: Nick Waddell is a shareholder of BBTV and the company is an annual sponsor of Cantech Letter.