Quince Lights Up The Distillery Winter Village as New Title Sponsor with a Gingerbread-and-Cashmere Wonderland
The brand brings its signature cashmere and holiday gifting to life through a reimagined Christmas tree, immersive displays, and its first shoppable experience in Canada
TORONTO, Nov. 13, 2026 /CNW/ — Quince, the affordable-luxury brand known for premium-quality essentials at radically honest prices, unveiled its festive takeover last night at The Distillery Winter Village presented by Quince. As the event’s new presenting sponsor, Quince marked the opening of Toronto’s beloved holiday destination with the lighting of its iconic 55-foot Christmas tree, reimagined with whimsical gingerbread characters dressed in Quince cashmere.
The partnership marks a major milestone in Quince’s growing Canadian presence, following the January 2026 launch of Quince.ca and nationwide shipping. Featuring immersive holiday installations and the brand’s first shoppable experience in Canada, offering a select assortment of cashmere accessories, candles and throws from its extensive catalogue, Quince brings its signature approach to quality, craftsmanship and accessible luxury to life for visitors throughout the holiday season.
“Since launching online in Canada this January, we’ve been excited to find new ways to connect with Canadians,” said Kelly Olsen, Head of Canada at Quince. “The Cashmere Cabin brings our signature cashmere to life, giving visitors the chance to feel the quality for themselves and pick up a thoughtful gift right at the window, all while enjoying one of Toronto’s most beloved holiday traditions.”
A Gingerbread-and-Cashmere Wonderland
At the heart of the Winter Village and last night’s opening ceremony, Quince has transformed the iconic 55-foot Christmas tree into a festive centrepiece featuring a family of whimsical, 12-inch gingerbread characters dressed in miniature Quince cashmere sweaters, hats and scarves. Illuminated by 80,000 white lights with a shimmering, prism-like sparkle effect, the tree is adorned with 750 ornaments, including 120 oversized, custom-painted designs in matching Quince cashmere sweater colours with decorative icing details alongside snowflake ornaments.
At its base, an enchanting miniature gingerbread village comes to life through three animated vignettes, with characters skating, skiing, snowboarding and riding a gondola, while gingerbread airplanes fly overhead. Framed by gingerbread houses and intricate icing-inspired details, the scenes capture the joy of winter traditions and create a picture-perfect moment for visitors throughout the season.
The Quince Cashmere Cabin
Just steps from the tree, the Quince Cashmere Cabin marks the brand’s first shoppable physical experience in Canada. Designed as an inviting gingerbread house, the festive cabin invites visitors to purchase a curated selection of cashmere accessories (including beanies, knit caps, gloves and scarves, alongside candles and throws) from its walk-up retail window, explore Quince’s full catalogue on the app and at Quince.ca, and capture a holiday moment at its dedicated photo spot.
#GiftwithQuince: Celebrating the Joy of Giving
Extending the holiday spirit beyond the Winter Village, Quince invites Canadians to celebrate someone special through its #GiftwithQuince contest. Canadians are invited to nominate someone special by sharing their Distillery Winter Village experience in an Instagram post or Reel, tagging their nominee and explaining why they’d love to give them a gift, using @onequince and #GiftwithQuince. Seven winners and their nominees will each receive a $70 Quince.ca gift card to shop on the app, while one grand prize winner and their nominee will each receive a $1,000 Quince.ca gift card to shop on the app. Entries close December 10. Terms and conditions apply.
Press imagery is available HERE.
Event details:
What: The Distillery Winter Village presented by Quince
Where: The Distillery Historic District, 55 Mill Street, Toronto
When: November 12, 2026-January 3, 2027
Admission: Tickets to the Distillery Winter Village are required at the following times
- From 4 p.m. every Friday, Saturday and Sunday
- From 4 p.m. every Thursday in December
- From 4 p.m. daily, December 14–31
Admission is free all day Monday–Wednesday through December 13, and at all other non-ticketed times. Village admission is required to shop the Quince Cashmere Cabin.
The Quince Cashmere Cabin’s opening hours are:
- Sunday–Thursday: 12 PM–9 PM
- Friday–Saturday: 12 PM–10 PM
- Dec. 24: 12 PM–6 PM
- Dec. 25: Closed
- Dec. 31: 12 PM–12 AM
- Jan. 3: 12 PM–6 PM
Admission details and tickets are available via The Distillery Winter Village.
Shop: Quince.ca
Join the conversation: @onequince • #GiftwithQuince
About Quince
Quince is a manufacturer-to-consumer platform offering a curated assortment of the world’s best-made essentials, from cashmere and linen to fine jewelry and furniture, across more than 100 categories. By connecting shoppers directly to the manufacturing partners who make each product, Quince prices its assortment 50 to 70 percent below comparable market prices without compromising on quality, backed by a 365-day return policy and a 4.7 average customer rating across millions of reviews. Founded in January 2019 by three co-founders and headquartered in San Francisco, Quince closed its Series E in March 2026 at a $10.1 billion valuation and is one of the fastest-growing private companies.
About the Distillery Winter Village
The Distillery Winter Village is Toronto’s premier holiday destination, set in the cobblestone laneways of the historic Distillery District. First launched in 2010 as a European-style Christmas market and reimagined as the Distillery Winter Village in 2020, the event has grown into one of the most-loved and most-photographed holiday experiences in Canada, drawing well over a million visitors each season and consistent national and international press coverage. It is regularly ranked among the world’s best Christmas markets.
Media Contact
Dakota Kate Isaacs
Head of Brand Strategy & Narrative – Quince
[email protected]
SOURCE Quince Canada
