Microsoft ECIF, explained

Microsoft ECIF stands for End Customer Investment Funds. This program is designed to support sales and marketing efforts for Microsoft’s products and services. Through ECIF, Microsoft partners can receive funding to invest in activities that drive customer engagement and sales. These activities can include marketing campaigns, events, proof of concept projects, and other initiatives aimed at promoting the adoption of Microsoft technologies among end customers.

The ECIF is part of Microsoft’s broader partner ecosystem strategy, aiming to empower its partners to not only enhance their sales and marketing capabilities but also to ensure that end customers are receiving the best possible solutions tailored to their specific needs. This collaborative approach helps in driving innovation, growth, and success for both Microsoft and its partners, ultimately benefiting the end customers through improved products and services.

The Microsoft End Customer Investment Funds (ECIF) program, formerly known as Business Investment Funds (BIF) or Customer Investment Funds (CIF), is designed to allocate funds from Microsoft’s fiscal budget to pay for services that support end customers in using Microsoft products and solutions. The funding can be provided through either internal services engagements (like Enterprise Services, CSS, Premier) or external services, facilitated by ECIF-approved suppliers, partners, or vendors​​.

Partners can apply for ECIF funding to offer specialized training to customers, enhancing their skills and adoption of Microsoft Azure cloud solutions. For instance, for projects with a projected Azure Consumed Revenue at a 10:1 ratio, partners can apply for ECIF funding to provide one-on-one training. However, it’s important to allow sufficient time ahead of the event to meet compliance guidelines and to coordinate with Microsoft field contacts or Partner Development Managers (PDMs) for assistance and further details​​.

Additionally, ECIF can significantly aid in the deployment of Microsoft solutions. For example, if a company has purchased Microsoft licenses but lacks the resources for deployment, ECIF can be utilized for product deployment, proof of concept (POC), or even migration from a competitor’s product. Eligibility for the funds involves specific conditions, and the funding application process is typically handled by the partner on behalf of the customer. Once approved, the partner executes the work under a Statement of Work (SoW), with the client approving the deliverables and Microsoft directly compensating the partner​​​​.