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OMsignal appoints chief marketing officer, launches R&D Lab

OMsignal Montreal biometric smart apparel maker OMsignal has announced the launch of OMlabs, a research and development group that will focus on integrating existing apparel brands with their biometric technology.

In addition to using OMlabs to work with existing apparel brands, OMsignal will continue to develop its own sport and lifestyle focused line of apparel.

OMsignal began partnering over a year ago with Ralph Lauren to brand its biometric shirts for use at the U.S. Open tennis tournament.

“Major brands are looking for deep innovation and for complete solutions, including smart textile, bio-data science, software and hardware — and highly advanced manufacturing capabilities is a core part of that expectation,” said MAS Holdings chief growth officer Nathan Sivagananathan. “We believe textile is the ultimate medium for wearable technology and we are excited to partner with OMsignal to help global brands re-invent the experience they offer their customers.”

OMsignal also announced an investment by MAS Holdings, a South Asian design-to-delivery solution provider focused on innovation in intimate apparel and sports wear.

“We have been working closely with MAS for more than a year in developing the next generation of smart apparel products for consumers, and have been wildly impressed with their innovation capabilities,” said OMsignal co-founder and CEO Stéphane Marceau. “Our strategic partnership will power innovation in apparel for decades to come.”

Finally, OMsignal has also announced the appointment of Shaz Kahng to the role of chief marketing officer.

Already a member of OMsignal’s board of directors, Kahng brings more than 20 years of retail experience as ex-president of lucy Activewear and a senior executive role with Nike.

“I’m excited to be joining OMsignal to help strengthen our business strategy and approach on the retail and apparel side,” says Kahng.

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