Am I alone in feeling overwhelmed by content?
Between the fresh new shows on paid cable channels like HBO, AMC and Showtime, plus whatever is available on Netflix, Amazon, Hulu Plus and the rest of the streamers, and the upcoming blockbuster season at a cinema screen near you… I can’t help but think that there’s too much
content in the market place right now.
Don’t believe me? Let’s add to the above list the various physical and e-books in the queue, with the Amazon Lending Library now making it easier and cheaper than ever to add books to your reading list that will probably never get read. Comixology (recently acquired by Amazon) delivers digital graphic novels so that your reading queue can expand to old issues of Iron Man that you didn’t read as a child and that you will buy and probably not read as an adult.
Of course if you’re short of reading time, there’s Audible (also owned by Amazon) which for a low monthly fee delivers voice narrated books for those times that your eyes are focused elsewhere. Now you can buy the same books that you’re likely not reading in print in an audio format that you likely won’t listen to.
Another study on video streaming site Twitch showed that the vast majority of streams had exactly zero viewers
Competing for your ‘ear time’ are various flavors of digital streaming music services from curated song lists by Songza to Spotify, Pandora, Xbox Music and others. Competing in turn with these are podcast services that are delivering increasingly high quality information, news and comedy broadcasts to a device near you. These broadcasts might be queued on your smartphone but they may not be consumed as your handheld might be busy crushing candy or flinging angry birds. Unfortunately time is short for mobile gaming because we recently saw the launch of the Xbox One, the PlayStation 4 and the promise of new Steam Machines from Valve.
Interestingly, a recent study by Ars Technica shows that 37% of the games on the Steam gaming platform are purchased but never played. That’s because we’re distracted by YouTube or streaming our games on Twitch.
Another study on video streaming site Twitch showed that the vast majority of streams had exactly zero viewers. Of course not, there’s no time for watching other people playing the games that we’re not playing, not with the promise of virtual reality on the horizon.
How can this be sustainable? Is it possible that most of this content is being delivered but that nobody is actually consuming it?
There’s something wrong with this picture.