Dartmouth, Nova Scotia providers of multi-channel marketing technology SimplyCast have just inked a co-marketing agreement with AutoSoft, Inc., an American provider of management systems to car dealerships.
SimplyCast’s 360 platform, which allows clients to automate marketing campaigns and communications with its customers via, among other things, email, social media, text messages and surveys, will now be folded into a solution already provided to AutoSoft’s more than 2,000 auto dealership clients throughout North America.
“Our goal has always been to create a platform that helped organizations manage their entire flow of communication when it comes to customers. The days of only using email, voice and social media as separate ways to reach clients is over,” said Saeed El-Darahali, president and CEO of SimplyCast.
Aside from having already established customers in 175 countries, including MGM Resorts and the Ontario Nurses’ Association, SimplyCast has recently been scouting the Asia-Pacific region as well as the UK for new business. Negotiations are already underway, according to El-Darahali, with a major telecommunications company and two financial services institutions.
The AutoSoft agreement goes a long way to solidifying SimplyCast’s expertise in the dealer-management systems space.
SimplyCast’s products have consistently been rated very highly by search marketing specialists. And the deal with AutoSoft follows on the heels of an announcement by SimplyCast that it’s readying version 8.5 of its 360 platform. The new version, which SimplyCast calls Customer Flow Communication, promises to differentiate clients’ marketing efforts from the social media noise received by almost everyone on a constant basis through a more personalized and user-directed, yet automated, approach.
SimplyCast will also launch a website to accompany the new product, aimed at educating existing clients and reaching out to new ones, explaining the benefits of the platform.