Rogers has released its annual survey of Canadian tech habits, this time with an infographic that focuses on our love affair with our smartphones. Rogers (TSX:RCI.B) has released its annual survey of Canadian tech habits, this time with an infographic that focuses on our love affair with our smartphones, which the telecom provider clearly has a keen interest in perpetuating.
Rogers commissioned the Angus Reid group, who, from November 15th to 19th of this year, surveyed 1040 Canadians who own a smartphone or tablet.
Amongst their findings:
-55% of Canadians check their smartphone before brushing their teeth in the morning.
-83% of Canadians use their smartphone in the bathroom.
-10% of Canadians downloaded a “racy novel” to their mobile device. (Let’s see if that number drops when “50 Shades of Grey” falls from the best seller list, if it ever does)
-43% of Canadians have watched “Gangnam Style” on Youtube. (See previous comment, insert “Gangnam Style” and “Billboard”.
-44% believe that in the next five years babies will use technology before they can walk.
Reade Barber, Vice President, Mobile and Fixed Internet at Rogers Communications said things are improving for Canadians.
“Consumers are absolutely passionate about their online connections. And, that’s only expected to increase as technology advances,” he said. “From mobile banking and work flexibility, to downloading the latest e-book or watching the big game on the go, Canadians are doing more online today and will be even more connected in 2013 and beyond and as they sign up for the fastest Internet speeds and the latest connected technologies.”
In its recently reported Q3, Rogers activated about 707,000 smartphones, up from 609,000 last year. The company’s wireless data revenue rose 18%.
At press time, shares of Rogers on the TSX were down .6% to $44.91
Click here to view the infographic.
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