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iSign rolls out with Mac’s: stock could quadruple, says Clarus analyst Peasgood

Clarus analyst Sean Peasgood is forecasting revenue of $6.2M for iSign's fiscal 2013, assuming $3.4-million from the Mac’s deal.

Clarus analyst Sean Peasgood is forecasting revenue of $6.2M for iSign’s fiscal 2013, assuming $3.4-million from the Mac’s deal. Last Tuesday, iSign Media (TSXV:ISD) announced it had completed the broadcasting trial trial of its Interactive Marketing Solutions (IMS) 3.1 software and Bluetooth antennas at certain Mac’s Convenience Stores.

The company said it was determining the level of public acceptance for proximity marketing-deals that would be messaged to cell phones within range of the stores antennas. iSign says the response was positive and Mac’s has agreed to roll out the technology to all 565 Mac’s stores in Ontario later this month.

iSign CEO Alex Romanov, said: “We’re very pleased that the trial is completed,” adding, “I had no doubt in my mind that it would be anything but successful. Now that this trial is behind us, we are looking forward to moving ahead with growing the advertising on the Mac’s network.”

Clarus Securities analyst Sean Peasgood says iSign is, increasingly, looking like an early stage success story. He says this test proves the strength of the company’s technology. He also likes the fact that iSign has engaged several strategic partners to open new sales channels, and that licensing deals are proving out market acceptance for proximity marketing. In a research update to clients last week, Peasgood reiterated his BUY recommendation and $0.85 target on iSign.


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Back in 2007 iSign, a fledgling digital signage company with about fifty installations in Vancouver, developed a method of using the Bluetooth frequency to broadcast content from the sign to mobile phones that came within proximity. That slick technology attracted Alex Romanov, who had once built startup Alpine Stereo into a company that held over 52% of Canada’s high end car audio market. Romanov bought the company and almost immediately made a deal to unveil it in Asia with a company called Best Denki, (which means “Best Electric” in Japanese). The company’s first deal, in 2008, was a success. iSign equipped nine stores with hardware and software, and was identifying over half-a-million phones per month, with a 23% download rate.

Peasgood believes iSign’s recent success means North America may finally be ready for proximity marketing. He points out that already in the company’s Q4, which ends July 31st, iSign has booked more than a million dollars in revenue from new Smart Antenna licensing agreements. Peasgood is forecasting revenue of $6.2M for iSign’s fiscal 2013, assuming $3.4-million from the Mac’s deal and 2,230 smart antenna licenses at $100/month.

Shares of iSign closed Friday even at $.195 cents.



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Cantech Letter founder and editor Nick Waddell has lived in five Canadian provinces and is proud of his country's often overlooked contributions to the world of science and technology. Waddell takes a regular shift on the Canadian media circuit, making appearances on CTV, CBC and BNN, and contributing to publications such as Canadian Business and Business Insider.
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  1. How long do you think the consumer will tolerate being “spammed” by bluetooth adverting?  My guess is not very long.  This might be good for a quick flip on a pump and dump but long term, I just don’t see it.

  2. Clearly panhandle and terry have no concept of iSign’s technology. iSign uses *permission based messaging* to broadcast its services to the user. If you would like to use it, great, simple as that, the content is then ‘pushed’ to you. If you do not want the offer, just click ‘No’, and goodbye.

    The point is that, the conversion rate for sales is astronomically high relative to other POS offers due to ‘opting into’ the system by the user.

    Not to mention that the retailers get the metrics in real-time and are able to adjust their deals accordingly. Over time, customer loyalty will almost surely be enhanced by participation in this program.

    The Sherman family would agree with me.

  3. no one will opt in to  have messages pushed at them at a mac’s convenience  store. Only apple has fanboys that would allow such intrusive interaction. 
    “The point is that, the conversion rate for sales is astronomically high relative to other POS offers due to ‘opting into’ the system by the user.”

    what is the comparison? who leaves their bluetooth on all the time when battery life is the Achilles heel of most smartphones. non starter 

  4. This is not just about providing mobile coupons. There are a number of other applications that retailers are focusing on right now.

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