RIMMEL LONDON AND THE TORONTO RAPTORS TIP OFF WITH A NEW PARTNERSHIP
Rimmel London named Official Makeup Partner of the Toronto Raptors for the 2026–2027 season
TORONTO, Sept. 22, 2026 /CNW/ — Rimmel London, the generation-defying beauty brand, today announces its first basketball partnership, becoming the Official Makeup Partner of the Toronto Raptors for the 2026–2027 NBA season. The partnership brings together beauty, basketball and culture for fans on and off the court.
Rimmel London has increasingly championed athletes, fans and communities through thoughtful partnerships, meaningful social collaborations and cultural activations that connect beauty with sport. Now Rimmel London is making its next move by teaming up with the Toronto Raptors, bringing beauty to fan culture in Canada. Through this partnership, Rimmel London aims to celebrate the passion, individuality and community spirit that unite fans, while creating new opportunities to engage beauty lovers within one of Canada’s most dynamic fan communities. As the home team for all of Canada, the Toronto Raptors bring together a passionate community of fans from coast to coast. Building on the momentum of the 2025-2026 season, which saw a year-over-year increase of 600,000 fans under the age of 351, Rimmel London will create new opportunities for Canadians to get closer to the game they love.
Throughout the season, fans can look forward to interactive concourse activations and sampling at Scotiabank Arena. Rimmel London will also be visible throughout the game in the arena and in retail, with special in-store activations, and contests for Raptors fans across the country.
“At Rimmel London, beauty is about channeling confidence for all Canadians and stepping out from behind the mirror, being your true self and embracing the passions that make you who you are. Partnering with the Toronto Raptors brings that belief to life in a new way. We’re excited to bring Rimmel London to the heart of Canadian fan culture through meaningful experiences throughout the season to inspire confidence in fans wherever the game takes them, while engaging consumers and retail partners through impactful activations across Canada,” said Rhonda Sydor, General Manager, Coty Canada.
“We’re thrilled to welcome Rimmel London to the Raptors family. Together, we look forward to creating unique experiences for our fans and celebrate the confidence and energy that define both of our brands. We are excited for fans to explore what’s in store for partnership throughout the season,” said Jordan Vader, SVP, Global Partnerships, MLSE.
From tip-off to the final buzzer, Rimmel London and the Raptors are ready to make this season one to remember.
The partnership launches during the 2026-2027 pre-season, with Raptors and Rimmel London marketing activations beginning in September 2026.
About Rimmel London
Established in 1834, Rimmel London is a cosmetic brand that goes beyond looks to a beauty that is lived. Rimmel London’s kind of beauty is an attitude, lived out on the streets of London or wherever you are, whoever you are, whatever age, you can live by it. It is alive, not posed, or perfect. Rimmel London lives in the now, out to discover what’s new, new ways to express who you are from unrivalled product innovation to cult classic heritage products to empowering its audience through consumer-led innovation and campaigns beyond. Rimmel London allows you to put yourself out there and live your London look.
Rimmel London is approved by Cruelty Free International. For additional information about Rimmel London, please visit www.rimmellondon.com or find them on Instagram here instagram.com/rimmellondon/ or TikTok here tiktok.com/@rimmellondon
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies, with a portfolio of beloved brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in over 120 countries and territories. Together with its brands, Coty empowers people to express the beauty of their individuality – and is committed to transforming the beauty industry to become more sustainable and inclusive through its Beauty That Lasts strategy.
Learn more at coty.com or follow us on LinkedIn and Instagram.
Source: Emplifi Analytics / Meta, 2026.
SOURCE Coty
