Philips Sonicare Next-Generation DiamondClean 9900 Prestige is now available on Amazon; the brand’s most advanced, intelligent toothbrush that gives users real-time guidance alongside signature brushing performance
TORONTO, Oct. 13, 2026 /CNW/ — Royal Philips (NYSE: PHG) (AEX: PHIA) announced that the Philips Sonicare Next-Generation DiamondClean 9900 Prestige, its most advanced and intelligent toothbrush to date, is available now on Amazon.ca. Unveiled in July 2026, the new toothbrush enables people to see their brushing performance through on-device mouth map and real-time spatially aware guidance. As the No. 1 Dental Professional recommended sonic toothbrush brand worldwide, Philips Sonicare draws on the company’s more than five decades of oral care expertise and deep clinical and health technology heritage, entering a new era in personalized oral care.
“People should feel confident that their toothbrush helps them achieve a great clean every time, especially given the established connection between oral health and overall health,” said Matina Vidalis, Regional Business Unit Leader, Oral Healthcare, Philips Personal Health North America. “Grounded in more than 50 years of oral care expertise and clinical heritage, our Next-Generation DiamondClean brings highly intuitive coaching directly to the handle. Its Smart Mouth Map and light indicators guide users as they brush, helping them see and address missed spots in real time without an app, in a design that reflects the premium craftsmanship people expect from Philips Sonicare.”
Solving the guesswork with on-device AI and real-time guidance
Powered by Philips Sonicare’s third-generation AI and machine learning technology, the Philips Sonicare Next-Generation DiamondClean 9900 Prestige transforms brushing from guesswork into a data-driven, guided routine:
- Instant Feedback on Brushing Habits: The innovative light ring guidance system provides real-time, on-handle feedback on coverage, pressure, and scrubbing patterns during each brushing session
- No More Guesswork: 12-Segment on-handle Smart Mouth Map displays exactly which areas have been cleaned and alerts users to missed spots that need attention
- SenseIQ Smart Pressure Sensing: Automatically adapts intensity to help protect gums from over-brushing
- 8 Personalized Modes and 3 Intensities: Users can customize their experience with instant feedback via the light ring
- Freedom to choose: Choose the toothpaste and mouthwash you prefer or your dental professional recommends
- Built for travel: Accompanying rechargeable travel case allows you to easily bring your Sonicare with you on-the-go
Outstanding performance that delivers results
Philips Sonicare Next-Generation DiamondClean 9900 Prestige removes 2000% more plaque than a manual toothbrush¹ and delivers 1500% ² healthier gums vs. a manual toothbrush in just 6 weeks. Sonicare Fluid Action supports the bristles to clean by driving fluid deep between teeth and along the gumline.
Philips Sonicare Next-Generation DiamondClean 9900 Prestige features an interactive display with 8 modes and 3 intensities, and is available now on Amazon priced at $499.99 CAD. Available colours include Silver White, Quartz Black, and Satin Mauve. It includes a rechargeable travel case and charging glass, comes in paper-based packaging, and is used alongside Philips Sonicare brush heads, in which 70%³ is attributed to bio-based plastic. The model was released on October 11, 2026 and is part of Philips Sonicare’s broader 2026 portfolio refresh, which also includes the new 5000–7000 Series.
¹ Versus manual toothbrush with A3 brush head
² In Clean mode vs. a manual toothbrush in 6 weeks
³ Allocated to plastic of brush head on mass balance basis
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
Headquartered in the Netherlands, the company is a leader in image-guided therapy, diagnostic imaging, ultrasound, monitoring, enterprise informatics and personal health. Philips generated 2025 sales of approximately EUR 18 billion and employs approximately 63,700 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
SOURCE Philips Sonicare
