Ö Hydration Secures $2M to Accelerate National Growth and Make Healthy Hydration a Daily Habit for More Canadians

Financed by Farm Credit Canada (FCC), this marks the Canadian hydration brand’s first-ever financing round and fuels its next phase of growth.

QUEBEC, Sept. 22, 2026 /CNW/ — Ö Hydration, the Canadian brand on a mission to help more people drink more water, today announced it has secured its first-ever $2 million growth capital financing, marking an important milestone as the company enters its next phase of growth.

The funding will allow Ö Hydration to significantly accelerate its expansion across Canada, bringing its sugar-free, 100% natural hydration products to more retailers and more households looking for a simple, enjoyable way to stay hydrated every day.

“But the ambition goes far beyond growth,” said Cassandra Pichette, Founder and CEO of Ö Hydration. “Not long ago, I didn’t drink water at all. I was completely dependent on sugar, and staying hydrated felt like something I could never quite manage. Building Ö Hydration changed that for me before it ever changed anything for anyone else. Today, drinking two litres of water a day isn’t a discipline, it’s simply part of who I am, and it transformed my health and my life. That’s the impact me and my team want to leave behind: a healthier daily habit for as many Canadians as possible, helping people drink more water by making hydration more enjoyable, convenient, and easy to maintain with Ö Hydration. None of this would be possible without the people who believe in this mission as much as we do: our customers, and our internal and external teams, and we want to extend a heartfelt thank you to FCC for being part of our journey.”

The debt financing is provided by Farm Credit Canada (FCC), which supports Canadian agriculture and food businesses with financing and expertise. Through FCC Capital, the organization provides flexible capital solutions that empower Canadian agri-food businesses to grow, adapt and lead.

“Ö Hydration is a great example of the innovation and entrepreneurial spirit we see across Canada’s food and beverage sector. The team has built impressive momentum and developed a clear path for growth.” said Graeme Millen, Vice President, Strategic Finance and Project Finance, FCC. “This is exactly the kind of enterprise FCC is pleased to support as we expand our capital solutions: a homegrown company that is scaling its impact across Canada and exemplifying the type of high-impact business in Canadian food that we want to see.”

About Ö Hydration

For consumers looking to increase their water intake, Ö Hydration® offers a simple and delicious way to stay hydrated every day. Our natural, sugar-free products, free from artificial flavors and colors transform your hydration routine into an enjoyable experience, helping you and your family drink more water throughout the day.

SOURCE Ö Hydration