FIRST LOOK: NINTENDO’S FIRST-EVER STORE-WITHIN-A-STORE EXPERIENCE IN NORTH AMERICA ARRIVES IN TORONTO
The Nintendo space at EB Games opens tomorrow at 10:00 a.m.
with special opening-day offers
TORONTO, Oct. 16, 2026 /CNW/ — Today, EB Games Canada revealed the new Nintendo space at EB Games, offering a first look inside the retail experience before it opens to the public tomorrow.
Located inside EB Games’ flagship store at 267 Yonge Street, the 1,500-square-foot space is Nintendo’s first-ever store-within-a-store in North America.
The Nintendo space at EB Games brings Nintendo games, characters and worlds together in an immersive new retail environment. The space features Nintendo Switch 2 hardware and software, Nintendo-themed displays and merchandise and playable demo systems. The space will also offer a selection of My Mario merchandise, including the My Mario™ Mario & Friends Wood Block set, which is exclusive to the Nintendo space.
“We’re continuing to evolve EB Games around what matters most to today’s fans,” said Stéphan Tétrault, Owner and CEO of EB Games Canada. “We believe in creating retail experiences where people can do more than shop – they can play, discover and connect with the brands they love. The Nintendo space at EB Games brings that vision to life in an exciting new way.”
The experience will continue to evolve alongside Nintendo’s latest releases, giving people reasons to return and check out what’s new.
“This space shows what’s possible when we work closely with our retail partners to create something distinctly Nintendo,” said Devon Pritchard, President and Chief Operating Officer at Nintendo of America. “It gives people a new way to experience our games, characters and worlds, and we’re excited to see it come to life for the very first time in North America alongside our partners at EB Games.”
“Bringing this concept to Toronto is incredibly special,” said Susan Pennefather, Vice President and General Manager of Nintendo of Canada. “The space captures the fun and sense of discovery people associate with Nintendo, and invites them to engage with the games, characters and worlds they love. We can’t wait to open the doors tomorrow.”
The Nintendo space at EB Games officially opens to the public at 10:00 a.m. on Saturday, October 17, beginning with a ribbon-cutting ceremony.
Opening-day offers include a $50 Nintendo eShop gift card with the purchase of $200 or more in Nintendo products, or two $50 Nintendo eShop gift cards with the purchase of a Nintendo Switch 2 system. Offer valid October 17, 2026, in-store only at EB Games Yonge & Dundas location and not available online; while supplies last.
About EB Games Canada
With more than 170 stores across Canada, EB Games is the market leader in video games, trading cards, and pop-culture collectibles, delivering unique experiences and expert service to gaming communities nationwide. As a proudly Canadian retailer, EB Games is committed to bringing world-class gaming experiences to fans from coast to coast.
About Nintendo
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards.
Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software. To date, Nintendo has sold more than 6.1 billion video games and over 870 million hardware units globally, and has created franchises such as Mario™, Donkey Kong™, The Legend of Zelda™, Pokémon™, Metroid™, Kirby™, Animal Crossing™, Pikmin™, and Splatoon™.
Nintendo’s continuing mission is to create reasons to choose Nintendo for unique, family-friendly entertainment that puts smiles on the faces of everyone it touches.
For More Information:
Holly Lobsinger, Craft Public Relations
[email protected]
SOURCE EB Games
