Canadians are searching for meaning; Who do they trust with their questions?
Amid polarization and distrust of institutions, Alpha Canada’s new national survey finds widespread spiritual curiosity – with 64% of Canadians describing themselves as spiritual but in their own way.
VANCOUVER, BC, Oct. 15, 2026 /CNW/ — What do Canadians really think about faith as trust in institutions continues to decline? New national research surveying 3,000 Canadians finds that nearly two-thirds consider themselves spiritual in their own way, while revealing an important distinction: people can be uninterested in exploring Christianity yet willing to discuss faith with someone they trust.
Released today by Alpha Canada and The Message Canada, in partnership with Angus Reid Group, the Sharing Jesus research finds that 64% of Canadians describe themselves as spiritual, but in their own way, while 56% report being open to spiritual or transcendent experiences.
About 7 in 10 adults actively seek understanding and conversations about meaning, purpose, beliefs and spirituality.
The findings raise a question that extends beyond traditional religious attendance: in a society where views are increasingly polarized, where can Canadians discuss purpose, death, belief, and uncertainty with people they trust?
“We believe that everyone deserves a safe and welcoming space to explore life’s questions,” says Shaila Visser, National Director of Alpha Canada. “This data tells us this is what Canadians are looking for, and we want to support churches in creating that space.”
Talking across differences without pressure
The research reveals that 61% of Canadians say they would be likely to have a respectful and open conversation about the Christian faith with someone they trust.
That openness does not imply an intention to adopt a faith or agree with another person’s beliefs. For families, friendships, and communities navigating deeply held differences, the findings point to an opportunity: trusted relationships can make room for honest questions and respectful disagreement, without pressure to change what someone believes.
“Trust is earned through authentic relationships,” says Dr. Bill Hogg, President of The Message Canada. “An antidote to polarization is hospitality: welcoming honest questions, listening without defensiveness, and respecting people without pressuring them to agree.”
Jesus and Christianity viewed differently
Canadians’ perceptions of Jesus contrast sharply with their views of Christianity. 76% describe Jesus as loving and 73% as selfless, while 64% describe Christianity as judgmental, 57% as controlling, and 55% as divisive.
These perceptions raise questions about how religious organizations earn trust and contribute to respectful conversation across differences in belief.
Research available October 15
The findings will be discussed during a free public webinar on October 15 at 10 a.m. PDT / 1 p.m. EDT / 2 p.m. ADT. The full report will be available immediately afterwards at alphacanada.org/sharing-jesus. The webinar and report are open to anyone interested in understanding Canadians’ perspectives on faith and spirituality.
About the research
Angus Reid Group conducted an online survey from February 10-18, 2026, with a nationally representative sample of 3,000 Canadians aged 18 and older, balanced by demographic. Findings cited above concern Canadian adults overall or non-Christians, as self identified.
About Alpha Canada
Alpha Canada equips churches across the country to host Alpha, a series of free gatherings where people can explore the Christian faith through a meal, a short film, and open conversation. Alpha Youth offers a format for young people to explore faith with their peers.
About The Message Canada
The Message Canada is a charitable organization that helps churches connect with their communities through training, creative arts and local community initiatives. Part of an international Christian movement, it works with young people and urban communities to share faith through words and practical action.
Interviews: To arrange an interview with Shaila Visser or enquire about additional research and participant voices, contact Joanna la Fleur.
SOURCE Alpha Canada
