AIRCRISP™ ARRIVES: THE FIRST FRESH BAKERY PRODUCT DESIGNED SPECIFICALLY FOR THE AIR FRYER

TORONTO, Sept. 24, 2026 /CNW/ — The air fryer has changed the way people cook at home. Now, it has a bakery product designed specifically for it.

Introducing Wonder AirCrisp™, the first fresh bakery product specifically developed for the air fryer. Ready in just four minutes, AirCrisp™ transforms from a fresh, soft pull-apart into a warm bakery snack that is crispy on the outside and soft and airy on the inside.

Created for the realities of busy everyday life, AirCrisp™ makes it easy to enjoy something warm and freshly crisped without the preparation, mess or time of traditional cooking. For busy parents looking for a quick after-school snack, students wanting something warm between classes, families adding an easy side to dinner, or friends gathering for a game or movie night, AirCrisp™ goes from package to table in just four minutes, when prepared according to package directions.

Launching exclusively in Ontario, AirCrisp™ is available in three craveable flavours — Garlic & Herb, Jalapeño, and Everything — and features a unique pull-apart format designed to be torn, air-fried and shared. Enjoy it on its own, pair it with a favourite dip, add toppings, serve it alongside a meal or simply pull it apart and enjoy it warm.

“Air fryers have become part of everyday life because they make it incredibly easy to prepare food quickly, but the fresh bakery aisle really hasn’t been designed around that experience,” said Nina Abbott, Senior Director, Marketing, Wonderbrands. “That’s what makes AirCrisp™ different. We developed a bakery product specifically for the air fryer — something you can have hot and crispy in just four minutes. Whether you’re a busy parent, a student or simply looking for a quick snack or side, AirCrisp™ gives you a completely new way to enjoy fresh bakery.”

TEAR. AIR. SHARE.

AirCrisp™ was created around a simple idea: tear it apart, air-fry it and share it. Its pull-apart format makes it equally suited to an afternoon snack, a quick addition to dinner, game night, movie night or last-minute entertaining.

Proudly baked in Canada and made with no artificial flavours or colours, Wonder AirCrisp™ brings together the freshness of the bakery aisle with the speed and convenience consumers have come to expect from their air fryers.

Wonder AirCrisp™ is available at select major grocery retailers across Ontario.

Learn more about Wonder AirCrisp™ at wonderbread.ca/collections/aircrisp. Join the conversation on Instagram @wonderbread.ca using #WonderAirCrisp and show us how you TEAR. AIR. SHARE.

About Wonderbrands Canada

Wonderbrands is home to beloved brands including WONDER®, Country Harvest®, D’Italiano®, Gadoua® and Casa Mendosa®. As a leading player in Canada’s fresh bakery market, Wonderbrands delivers fresh, high-quality bread and bakery products to Canadian households every day.

Wonderbrands is focused on reimagining the fresh bakery category through product innovation, technology and modern baking capabilities, while building on the brands and baking traditions Canadians have known for generations.

Learn more at www.wonderbrands.com.

SOURCE Wonderbrands