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OverActive Media CEO Adam Adamou interview at Cantech 24

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Remember when eSports was the flavour de jour? Everyone wanted a piece of the space and arenas were be filling by thousands and events watched by million.

Well, let us let you in on a little secret: it never went away. eSports may have left the front page of the newspaper, but it is still headlining the business section.

Take, for instance, Toronto-based OverActive Media (OverActive Media Stock Quote, Chart, News, Analysts, Financials TSXV:OAM) which occupies some rarefied air in the sector, owning many of the best known brands. Times are good for the company. Great even.

In an interview with Amber Mac at Cantech 24 in Toronto October 9, CEO Adam Adamou detailed how the company is dominating the game of capitalizing on what increasingly looks to be an evergreen industry.

Adamou says there are some parallels to professional sports, with some caveats.

“Unlike a professional sports team, our audience is global,” he told MacArthur. “Our viewership spans Europe, North America and South America to the tune of about 100-million fans that are actively engaged with our teams and our brands.”

Adamou says the growth is undeniable.

“We are growing right now at 70% year-over-year, and a big part of that is through the sale of digital merchandise on the gaming stores,” he said. “We sell our skins, our Toronto Ultra stuff, on that digital store, in a partnership with the publisher. If you play Call of Duty, please go and buy our skin. That is the best selling skin of any Call of Duty team in every country in the world. We have a huge and passionate audience and great people working for us.”

Full interview below:

 

 

 

About The Author /

Cantech Letter founder and editor Nick Waddell has lived in five Canadian provinces and is proud of his country's often overlooked contributions to the world of science and technology. Waddell takes a regular shift on the Canadian media circuit, making appearances on CTV, CBC and BNN, and contributing to publications such as Canadian Business and Business Insider.
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