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Why is Ekos Research calling me?

Why is Ekos Research Calling me?

Ekos Research is a Canadian market research and polling firm that specializes in public opinion research and data collection. The company is based in Ottawa, Ontario, Canada.

Ekos Research conducts a wide range of research projects, including political polling, social and economic surveys, and public policy studies. They gather data through various methods, such as telephone surveys, online surveys, focus groups, and in-depth interviews.

The firm is well-known for its political polling during Canadian federal and provincial elections, providing insights into voter preferences and opinions on key political issues. Ekos Research’s polling data is often cited and referenced by media outlets, political analysts, and policymakers.

In addition to political polling, Ekos Research also conducts research for various clients in the private, public, and non-profit sectors. This research may cover topics such as consumer behavior, market trends, social issues, and environmental attitudes.

It’s important to note that the information provided here is based on data available up to September 2021, and there may have been developments or changes related to Ekos Research since that time. For the latest information about the company, its services, and its research activities, I recommend visiting Ekos Research’s official website or consulting other reputable sources.

Why is Ekos Research calling me?

If Ekos Research is calling you, it could be for a variety of reasons:

  1. Surveys and Market Research: Ekos Research is a market research and polling firm, so they may be conducting surveys or research projects and have randomly selected your phone number as part of their sample.
  2. Political Polling: Ekos Research is known for its political polling, so they might be conducting political surveys to gauge public opinion during elections or on specific political issues.
  3. Customer Feedback: If you are a customer of a company that has hired Ekos Research to conduct customer satisfaction surveys, they may be reaching out to gather your feedback.
  4. Public Policy Studies: Ekos Research also conducts research on public policy issues, and they may be seeking input or opinions on certain policy matters.

If you are unsure why Ekos Research is calling you, the best course of action would be to answer the call and inquire directly about the purpose of the call. They should be able to provide you with more information and clarify why they are reaching out to you. If you have any concerns about privacy or the legitimacy of the call, you can also ask for their contact information and verify their identity independently before providing any personal information or participating in the survey.

Companies like Ekos Research

Ekos Research, known for its work in public opinion and market research, operates in a competitive field that includes several notable firms. These competitors vary in size, scope, and specialization, but they generally offer services in areas like market research, public opinion polling, data analysis, and consulting. Some of the well-known competitors in this domain are:

  1. Ipsos: A global market research and a consulting firm headquartered in France, Ipsos is one of the largest in the industry. It offers services in advertising research, marketing, media, public affairs research, and more.
  2. Gallup: An American analytics and advisory company known for its public opinion polls conducted worldwide. Gallup is a key player in the field of human resource consulting, education, and public opinion.
  3. Nielsen: Best known for its media measurement and analytics, Nielsen provides a wide range of research and insights into what consumers watch and buy.
  4. Pew Research Center: A nonpartisan fact tank that informs the public about the issues, attitudes, and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis, and other empirical social science research.
  5. Kantar: A data, insights, and consulting company based in London, Kantar offers services that cover brand guidance, customer experience, innovation trends, and more.
  6. Deloitte Insights: A branch of the larger Deloitte organization, it offers research and insights primarily focused on industry trends, market analysis, and advisory services.
  7. GfK: A market research organization providing data and analytics to consumer goods companies, retailers, and media companies.

These firms, along with Ekos Research, contribute to a diverse landscape of research and analysis, each offering unique insights and expertise in various sectors. The choice among these companies often depends on the specific needs, industry focus, and geographic reach required by clients.

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