W Concept chooses Vancouver’s RewardStream for refer-a-friend program

Vancouver based RewardStream Solutions (RewardStream Solutions Stock Quote, Chart, News: TSXV:REW) today announced it has struck a deal wth W Concept to bring its friend-based marketing referral platform to the online retailer.

Founded in 2006, New Jersey-based W Concept is an ecommerce site that represents hundreds of emerging brands such as Noir, Aheit, Modified, and Vleeda. RewardStream says the site is a perfect fit for what it brings to the table.

“We are excited to be working with such an innovative retailer like W Concept as they seek to grow their brand presence online,” said CEO Rob Goehring. “The W Concept online store promotes emerging designers as well as unique styles from in house designers. Their customers are very loyal to the brand and can now share the love they have for W Concept with their friends and family through our automated referral marketing program.”

RewardStream says W Concept customers will henceforth find more and better reasons to refer friends using social media, email and word of mouth, including an initial 10 per cent discount. The company says it handles the process from beginning to end, providing services such as data analysis and fraud detection.

“We’re capitalizing on RewardStream’s Refer a Friend program to support the growth of our brand,” said Hye Lim, Executive Director at W Concept. “We know how competitive of a market we’re in so it’s important to reach consumers in the right way. The Refer a Friend program is just what we need to get people talking about our brand and shopping online.”

Founded in 1999, RewardStream manages refer-a-friend programs for brands such as Johnson & Johnson, Royal Bank of Canada, Cingular Wireless, Sprint Wireless, Cricket Wireless and Virgin Mobile.

At press time, shares of RewardStream were up 6.7 per cent to $0.16.

Disclosure: RewardStream is an annual sponsor of Cantech Letter.

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