Toronto digital signage and experiential media agency Cineplex Digital Media, operated by Cineplex Inc. (TSX:CGX), has been selected to install, maintain and operate a digital display network, consisting of nearly 230 digital displays at 21 Ivanhoé Cambridge shopping centres across Canada, which will be situated in concourses and high-traffic areas, providing digital wayfinding and advertising media networks that will inform the public about new store openings, promotions and upcoming events.
Each of the 21 properties will receive a customized display package consisting of a combination of double-sided 86-inch Floor Media Displays, Wall Media Displays, Interactive Digital Media Posters and Digital Spectacular screens.
“We are very pleased to have been selected by Ivanhoé Cambridge, a company clearly dedicated to creating engaging shopper experiences and deriving incremental value in its retail environments,” said Fab Stanghieri, Senior Vice President, Business Development and Client Service at Cineplex Digital Media. “Innovative property developers are turning to interactive digital display solutions more and more because they’re effective, fully-customizable and shoppers love them.”
Installation has already begun at several properties, and the network of digital displays will be operational at all 21 locations by the end of the year.
Cineplex Inc. is the parent company for Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks, CineplexStore.com and SCENE, Canada’s largest entertainment loyalty program.
Cineplex also operates a chain of 165 movie theatres, with 1,683 screens, across Canada under a variety of brands, including Cineplex Cinemas, Cineplex Odeon, Cineplex VIP Cinemas, Galaxy Cinemas, SilverCity Cinemas, and Scotiabank Theatres.
CDM was selected, after an extensive audit and request for proposal process, based on its experience in the strategic management of large, complex digital networks, as well as its ability to offer premium media sourcing, content creation and sales through Cineplex Media.
“CDM’s expertise, insight and know-how provide an innovative media solution to deliver premium advertising, and informational content to our visitors,” said Tracy Smith, Senior Vice President, Marketing and Innovation, Ivanhoé Cambridge. “CDM’s solutions and skill-set include creating engaging shopper experiences, which is a strong asset as we are continuously looking for ways to deliver impactful and differentiated experiences for our discerning customers.”
That skill-set will extend to the sourcing and programming of unique advertising content within the Ivanhoé Cambridge network, which can be centralized and managed from a single access point and deployed to displays at all of the 21 properties simultaneously across Canada at the touch of a button.
Last year, CDM introduced a plug-and-play digital signage initiative, or Digital Hoarding offering, deployed at the Cadillac Fairview Markville shopping centre in Markham, Ontario, as a pilot project, that compels customers to engage with what would normally have been a blank “under construction” barrier in front of vacant retail properties, while also providing customer insight analytics.
Ivanhoé Cambridge is the real estate subsidiary of the Caisse de dépôt et placement du Québec pension fund, with more than 1,700 employees worldwide, and owning assets consisting mainly of shopping centres and office buildings valued at more than C$55 billion, located in Canada, the United States, Europe, Brazil and Asia.