In a study comparing the most popular messaging apps, BlackBerry Messenger was rated number two in terms of user retention. Mobile analytics firm Quettra said the service held onto 93% of its users after 30 days, trailing only Facebook Messenger.
The report compared popular services such as WeChat, WhatsApp, Instagram, Twitter and Snapchat. The user average for the group was a thirty day retention rate of 43%.
BlackBerry CEO John Chen says his goal is to generate annual revenue of $100-million from BBM. Last June, he said he wouldn’t sell the service for $2-billion.
“Not good enough,” said Chen.
Noting that he sees a possible niche in tooling BBM as a secure messaging platform, Chen said the service will increasingly target business users.
“We decided the most important thing was to make BBM part of the enterprise,” he said.
Below: “John Chen : I’d ‘Definitely Sell BBM for $19 Billion”
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I like how BBM is free of spam due to not having your email or phone number exposed.
BBM users all have very unique pin numbers and thus I have never received spam or requests from people I don't know. BBM is also free.