BlackBerry’s Messenger Service, BBM, might not have the most users but its base is among the most loyal, says a new study.
The report compared popular services such as WeChat, WhatsApp, Instagram, Twitter and Snapchat. The user average for the group was a thirty day retention rate of 43%.
BlackBerry CEO John Chen says his goal is to generate annual revenue of $100-million from BBM. Last June, he said he wouldn’t sell the service for $2-billion.
“Not good enough,” said Chen.
Noting that he sees a possible niche in tooling BBM as a secure messaging platform, Chen said the service will increasingly target business users.
“We decided the most important thing was to make BBM part of the enterprise,” he said.
Below: “John Chen : I’d ‘Definitely Sell BBM for $19 Billion”