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BBM is second only to Facebook in user loyalty, says new study

BlackBerry’s Messenger Service, BBM, might not have the most users but its base is among the most loyal, says a new study.

In a study comparing the most popular messaging apps, BlackBerry Messenger was rated number two in terms of user retention. Mobile analytics firm Quettra said the service held onto 93% of its users after 30 days, trailing only Facebook Messenger.

The report compared popular services such as WeChat, WhatsApp, Instagram, Twitter and Snapchat. The user average for the group was a thirty day retention rate of 43%.

BlackBerry CEO John Chen says his goal is to generate annual revenue of $100-million from BBM. Last June, he said he wouldn’t sell the service for $2-billion.

“Not good enough,” said Chen.

Noting that he sees a possible niche in tooling BBM as a secure messaging platform, Chen said the service will increasingly target business users.

“We decided the most important thing was to make BBM part of the enterprise,” he said.

Below: “John Chen : I’d ‘Definitely Sell BBM for $19 Billion”

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10 years ago
Nick Waddell

Cantech Letter founder and editor Nick Waddell has lived in five Canadian provinces and is proud of his country's often overlooked contributions to the world of science and technology. Waddell takes a regular shift on the Canadian media circuit, making appearances on CTV, CBC and BNN, and contributing to publications such as Canadian Business and Business Insider.

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  • I like how BBM is free of spam due to not having your email or phone number exposed.
    BBM users all have very unique pin numbers and thus I have never received spam or requests from people I don't know. BBM is also free.

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