Today’s press release from theScore (theScore Stock Quote, Chart, News: TSXV:SCR) is one that might need explaining to the over forty set, but won’t surprise millennials in the least.
Shares of the company are up today after the release of an app that allows users to follow the world of competitive online gaming, something theScore dubs “eSports”. By downloading the app, which is now available for download in Google Play and will soon be on iOS, enthusiasts can follow live scoring and breaking news from games such as Dota 2, Call of Duty, League of Legends and StarCraft 2. These games have established leagues in China, Korea, Europe and, to a lesser degree, in the United States.
“The many millions of eSports fans worldwide deserve a first-class, professionally supported mobile app, and that’s exactly what theScore eSports gives them,” said CEO John Levy. “In our view, eSports should be treated as a fully fledged sport and theScore eSports mirrors the same dedicated mobile-first approach we’ve taken with our flagship mobile sports platform theScore by combining the core foundations that run through our company — a best-in-class development team working in tandem with an industry-leading mobile newsroom.”
Competitive gaming is already mainstream in Korea, where a decade ago the original version of StarCraft made gamers household names. And it’s beginning to take hold in North America. Last summer, game streaming site Twitch.tv was acquire by Amazon for $970-million.
At press time, shares of theScore were up 12.1% to $0.65.