It must be frustrating days for BlackBerry’s marketing team. The company’s new phones get hammered for features they don’t have (thousands of mostly pointless apps) and overlooked for those they do (flash enabled browser).
But yesterday, a new article from a leading tech site, Engadget, probably has a few people scratching their heads in Waterloo.
The article by Nicole Lee called “Messaging’s mission impossible: One inbox to rule them all” imagines a future in which all the communications that take place in one’s online life flow into some magical Jetsons like futuristic inbox. You know, kinda, exactly like the one BlackBerry has had for a year and a half now.
“Our smartphones and computers are certainly more than capable of handling these disparate systems, and besides, it’s not that difficult to switch between apps, right?”, writes Lee. “Well, sure, but that doesn’t make it any less annoying. I shouldn’t have to have a dozen different messaging apps on my phone to talk with all the people in my life.”
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In a updated version of the article Lee has been introduced to the BlackBerry Hub. “UPDATE: We’ve included a bit more information about BlackBerry’s Hub in the post. Thanks for the comments!), she writes. “after numerous emails and comments from users, I agree that the Hub does do a lot of what I’m asking for…”
Stay tuned next month, when Lee will dream of a camera that can magically go back in time to turn frowny-faced pictures into smiles.