Toronto’s Aislelabs, providers of SaaS mobile marketing and analytics platforms designed to monitor and interpret consumer behaviour on the shop floor, is rolling out a channel partner program. Eligible partners would include advertising resellers, distributors, technology system integrators, WiFi managed service providers, marketing agencies and retail consulting firms, among others.
The channel partnership program would leverage the expertise of the partners in their various domains in exchange for full access to Aislelabs’ platforms, one called Engage, which automates real-time in-store push notifications for shoppers as they walk either in or nearby a shop floor, and the other called Flow, an analytics suite that provides metrics profiles of individual shoppers, highlighting their loyalty, dwell times, walking paths, heat maps and other metrics of their behaviour.
Aside from just monitoring physical consumer behaviour in a brick-and-mortar retail location using iBeacons, GPS and WiFi, Aislelabs’ platforms also take into account data points such as weather, age distribution, and whatever other factors it can gather from monitoring consumer data.
Access to the channel partners initiative is accompanied by a training program designed to bring partners in close collaboration with Aislelabs engineering and support staff, as well as to help facilitate joint marketing opportunities.
Recently, Aislelabs, which is also a member of Cisco’s Solution Partner Program, announced a collaboration with Toronto’s SiteScout, providers of an ad retargeting platform who last year were acquired by Chicago-based Centro.
On the collaboration with SiteScout, Aislelabs co-founder and CEO Nick Koudas said, “By doing this, we are moving towards a more holistic understanding of customer behavior, enabling retailers to finally close the loop and deliver more effective advertising.”
Aislelabs raised $1.5 million in March from the MaRS Investment Accelerator Fund, Rho Ventures, Salesforce and several individual investors.
Aislelabs founders Nick Koudas and Nilesh Bansal ran a social media monitoring platform called Sysomos.