What do you think of this new BlackBerry ad?

A screenshot from the new ” “BlackBerry: Get more from your day” ad. Research in Motion is running a variety of ads in the UK. Are these dry runs for the new BlackBerry 10 campaign later this year?

Seems like a lot of the experimentation in RIM’s marketing ahead of the much anticipated BlackBerry 10 launch these days is coming out of the UK.

A lot of people thought these recent “People Who Do” ads were some of the best ever for the Canadian device maker.

A new one, posted yesterday, strikes us as a little more pedestrian, pun intended. The ad, entitled “BlackBerry: Get more from your day” demonstrates that a BlackBerry can help you stay mobile in your work, and that the device gives you the flexibility to do so. In our opinion, it doesn’t connect as well as the “People Who Do” ads, and also seems a bit dated.

What do you think? Take a look at the ad and vote in our poll below:

About The Author / Nick Waddell

Cantech Letter founder and editor Nick Waddell has lived in five Canadian provinces and is proud of his country's often overlooked contributions to the world of science and technology. Waddell takes a regular shift on the Canadian media circuit, making appearances on CTV, CBC and BNN, and contributing to publications such as Canadian Business and Business Insider.

Comment

Brad says:

June 16, 2012 at 1:28 pm

I hate it. It simply showcases the bare minimum of what I would expect from a smartphone.
Cantech Letter says:

June 16, 2012 at 6:55 pm

I think that was my reaction too, Brad. It seemed like it would be a great commercial in 2009…
renaaa says:

January 19, 2013 at 5:07 am

where was the demonstration for BLACKBERRY MESSENGER