Uh oh, Jim Cramer likes BlackBerry stock

CNBC host Jim Cramer says BlackBerry (BlackBerry Stock Quote, Chart, News, Analysts, Financials TSX:BB) may be “very interesting” after a caller on a recent episode of Mad Money asked about buying the stock.

“Look, BlackBerry actually is good,” Cramer said. “It’s got some really interesting technology in the auto world, and I’ve gotta tell you, I’ve been looking at it. I think it goes higher.”

Cramer said he had been considering a segment on BlackBerry and noted a broader rotation into defensive sectors.

In the past, the affable host has inspired a certain segment of investors, though perhaps not in the wway he would have liked to .

The “Inverse Jim Cramer” trade is the tongue-in-cheek investing strategy of doing the opposite of whatever CNBC’s Jim Cramer recommends.

The idea became a meme because some of Cramer’s high-profile calls appeared to age poorly, leading investors on social media to joke that he was a contrary indicator. The joke became so popular that an actual ETF, the Inverse Cramer ETF (ticker SJIM), was launched in 2023 to take positions opposite to his recommendations. The fund was designed to short stocks he liked and own stocks he disliked.

The comments came ahead of a June 16 product update from BlackBerry, which announced new capabilities for BlackBerry Unified Endpoint Management aimed at meeting demand for sovereign endpoint control across enterprise, government and regulated industries.

BlackBerry, meanwhile, said the upcoming UEM release will expand capabilities across AI-assisted operations, post-quantum cryptography, macOS, multi-tenant environments and secure file sharing.

“Organizations should not have to choose between modern capabilities and sovereign control,” said Nathan Jenniges, senior vice-president and general manager of BlackBerry Secure Communications. “These enhancements enable customers to adopt AI, prepare for the post-quantum era, and manage diverse device fleets on infrastructure they own and control.”

BlackBerry said sovereign control over endpoints is becoming a broader requirement as data-residency rules tighten in Europe, post-quantum cryptography standards are finalized and Apple devices see wider adoption in environments that cannot route management through a public cloud.

BlackBerry is scheduled to hold its annual meeting of shareholders on June 25.

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