Gong is a conversation analytics company that leverages AI to analyze business conversations across various platforms, aiming to enhance sales and customer service effectiveness. By capturing and analyzing these interactions, Gong provides insights to improve communication strategies, drive sales growth, and understand customer needs more deeply. The company has experienced significant growth, attracting investment and expanding its customer base globally. However, like many in the tech sector, it has faced challenges that led to workforce adjustments to align with revised growth expectations and macroeconomic conditions.
Gong was founded in 2015 by Amit Bendov and Eilon Reshef. It specializes in conversation intelligence, offering AI-driven insights by analyzing business communications. This helps improve sales, customer service, and overall business strategies. Competitors in this space include Chorus.ai, which is part of ZoomInfo, and Salesforce’s Einstein, among others. These companies also provide analytics and AI tools to enhance sales and customer engagement by analyzing conversational data.
Gong, a conversation analytics company, has announced layoffs affecting 80 employees, which accounts for 7% of its workforce. This decision comes after a previous round of layoffs three months prior, where 15 employees were let go. The layoffs are part of the company’s adjustments to its forecasted growth and macroeconomic conditions, primarily affecting the support and administration teams.
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