Categories: Wireless

Rogers makes deal to keep the Buffalo Bills in Toronto for five more years

Rogers and the Buffalo Bills today announced that they have renewed a five-year partnership that will see the Bills continue to play a home game every year at Rogers Center in Toronto, an extension of a deal that began in 2008.Rogers (TSX:RCI.B) and the Buffalo Bills today announced that they have renewed a five-year partnership that will see the Bills continue to play a home game every year at Rogers Center in Toronto, an extension of a deal that began in 2008.

Russ Brandon, Buffalo Bills’ President and CEO said the deal extends the team’s plan to turn Ontario-residents into Bills fans.

“The Bills partnership with Rogers Media is key to our franchise’s regionalization plan and we are excited to continue it for years to come,” he said. “Our regionalization efforts have strengthened the franchise’s foothold in Western New York by supporting our efforts to further develop our fan base in Toronto and Southern Ontario. The Bills-Rogers Media partnership continues to give us tremendous exposure in the market and its success will only accelerate with a few wins on the field.”

In 2012 the Buffalo Bills ranked 21st in NFL attendance with an average of 64,950 fans per game. The average attendance for the games in Toronto, curiously, has been lower than that, averaging 51,506 before dipping to 40,770 last December 16th, when the Bill were trounced 50-17 by the Seattle Seahawks. The “Bills Toronto Series” was series was conceived Bills owner Ralph Wilson, Larry Tanenbaum of Maple Leaf Sports & Entertainment, and the late Ted Rogers.

_______________

We Hate Paywalls Too!

At Cantech Letter we prize independent journalism like you do. And we don't care for paywalls and popups and all that noise That's why we need your support. If you value getting your daily information from the experts, won't you help us? No donation is too small.

Make a one-time or recurring donation

Tagged with: rcirci.b
Nick Waddell

Cantech Letter founder and editor Nick Waddell has lived in five Canadian provinces and is proud of his country's often overlooked contributions to the world of science and technology. Waddell takes a regular shift on the Canadian media circuit, making appearances on CTV, CBC and BNN, and contributing to publications such as Canadian Business and Business Insider.

Recent Posts

Is Generac stock a buy?

Following the company's first quarter results, Roth MKM analyst Chip Moore remains neutral on Generac Holdings (Generac Holdings Stock Quote,… [Read More]

9 hours ago

Bombardier is a buy, Desjardins says (May, 2024)

The stock has climbed slowly but surely since last October. But is there still money to be made on Bombardier?… [Read More]

11 hours ago

Should you buy AMZN? (May, 2024)

Following the company's first quarter results, Roth MKM analyst Rohit Kulkarni has maintained his "Buy" rating on Amazon (Amazon Stock… [Read More]

1 day ago

These cannabis stocks will benefit most from reclassification

It happened. The move that everyone in the cannabis sector was hoping for came about swiftly on the last day… [Read More]

1 day ago

Is AMD stock a buy? (May, 2024)

Following the company's first quarter results, Roth MKM analyst Suji Desilva has maintained his "Buy" rating on Advanced Micro Devices… [Read More]

1 day ago

Is Wolfspeed stock still a buy?

Ahead of the company's third quarter results, Roth MKM analyst Scott Irwin has maintained his "Buy" rating on Wolfspeed (Wolfspeed… [Read More]

1 day ago