Softchoice scores highly in prestigious IT ranking

Shares of Toronto IT player Softchoice (TSX:SO) have been on the march since the financial crisis of 2008. Today, compelling evidence that the company’s success is now being measured on a global basis.

Softchoice today announced it was recognized by the UBM Channel as a part of CRN’s 2012 Solution Provider 500. The list is a prestigious ranking of IT organizations in North America. Softchoice was ranked 35th overall.

David MacDonald, Softchoice’s CEO said: “At a time of rapid change and growing complexity, this recognition reflects the value our people provide in helping customers advance their business and IT goals,” adding: “When I look at our team, at our managed services and cloud offering, and the expertise we’re delivering around the design and implementation of advanced technologies, I don’t think we’ve ever been better positioned to help organizations enhance their competitive advantage than we are today.”

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Softchoice, which was founded in 1989, boasts more than 14,000 small and medium-sized business, enterprise and public sector customers across Canada and the United States. CEO MacDonald, who joined the company in 2001 after an eighteen year career at Xerox, helped transform the company from a software direct marketer to one of North America’s largest providers of technology solutions and services. Winning awards is nothing new for Softchoce, the company has been named Best Large Workplace in Canada by the Great Place to Work Institute seven years in a row.

CRN’s 2012 Solution Provider 500 list, formerly known as the “VAR 500”, is a part of UBM Channel, a marketing and sales services business targeted to the technology. Founded in 2008, UBM Channel is a division of United Business Media, which is listed on the London Stock Exchange and has a market capitalization of approximately $1.6 billion. Kelley Damore, vice-president and editorial director at UBM described the companies on the list as “true integration innovators who generate high revenues by putting their customers’ needs first,” adding: “We congratulate Softchoice for making this year’s list, and look forward to covering their continued success.”

At press time, shares of Softchoice were down 2.3% to $11.51.

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